New & Lingwood

New & Lingwood

Creating clothing with character

For more than 150 years, New & Lingwood has been making stylish clothes for stylish men. Combining traditional, classic menswear with a contemporary twist, the brand is a one-stop shop for the sartorially minded, offering British ready-to-wear, made- to-measure tailoring, accessories and shoes. Founded in 1865 to clothe the pupils of Eton College, the company was established by husband- and-wife partnership Elisabeth New and Samuel Lingwood. Today, it has three addresses: its historic home on Eton High Street, a shop on Jermyn Street in London’s West End and a shop on Lexington Avenue in New York.

New & Lingwood is best known for its luxurious silk jacquard dressing gowns, which are both woven and made in England

New & Lingwood

While the house is known for making everything from over-the-calf socks to velvet smoking hats, New & Lingwood is best known for its luxurious silk jacquard dressing gowns, which are both woven and made in England. The silk itself is produced by Vanners in Sudbury, Suffolk, a 270-year-old weaver that can trace its origins back to Huguenot craftspeople fleeing religious persecution in 18th-century France. Once woven, these silks are sent to a traditional workshop in Nottingham, which cuts and stitches each gown to New & Lingwood’s own pattern by hand.


Gowns aside, the house is known for its stand- out signature designs. Foremost is the peacock motif, which appears on everything from smoking jackets to pocket squares, and is inspired by a collection of 17th-century Russian textiles, whose appeal lay in its richness and opulent colours.


Elsewhere, you’ll see New & Lingwood’s distinctive skull-and-crossbones motif appear. This design harks back to the company’s roots, when it was borrowed from the insignia of Villiers House at Eton. Today, motifs like these add a contemporary touch to the collection and allude to the brand’s irreverent identity.


In 2020, New & Lingwood will celebrate the 155th anniversary of its foundation in Eton. The following year will mark the centenary of the Jermyn Street shop’s opening. It goes without saying, the house is proud of its distinguished history, but its success is founded on continuous evolution, retaining its loyal Old Etonian clients while attracting a new international clientele.

New & Lingwood’s New York shop on Lexington Avenue, which launched last year, is now well established. The house’s made- to-measure tailoring service is also going from strength to strength, particularly in America. Likewise, New & Lingwood’s e-commerce business has grown apace. Recent seasons have seen younger customers engaging with and investing in the brand, thanks to a greater focus on content, brand photography and social media.

Alongside retail, the company is now entering the wholesale market with a full collection for the first time. The Spring/Summer 2020 collection has been shown in the United States, Asia and mainland Europe, and has been very well received.

Next year promises to be equally exciting for New & Lingwood, with a continued focus on content, digitalisation and e-commerce, including the marrying of the online and instore customer shopping experience. A contemporary British brand with a vibrant character, New & Lingwood looks to the future.

New & Lingwood