For more than 150 years, New & Lingwood has been making stylish clothes for stylish men. Combining traditional, classic menswear with a contemporary twist, the brand is a one-stop shop for the sartorially minded, offering British ready-to-wear, made- to-measure tailoring, accessories and shoes. Founded in 1865 to clothe the pupils of Eton College, the company was established by husband- and-wife partnership Elisabeth New and Samuel Lingwood. Today, it has three addresses: its historic home on Eton High Street, a shop on Jermyn Street in London’s West End and a shop on Lexington Avenue in New York.
New & Lingwood is best known for its luxurious silk jacquard dressing gowns, which are both woven and made in England
New & Lingwood’s New York shop on Lexington Avenue, which launched last year, is now well established. The house’s made- to-measure tailoring service is also going from strength to strength, particularly in America. Likewise, New & Lingwood’s e-commerce business has grown apace. Recent seasons have seen younger customers engaging with and investing in the brand, thanks to a greater focus on content, brand photography and social media.
Alongside retail, the company is now entering the wholesale market with a full collection for the first time. The Spring/Summer 2020 collection has been shown in the United States, Asia and mainland Europe, and has been very well received.
Next year promises to be equally exciting for New & Lingwood, with a continued focus on content, digitalisation and e-commerce, including the marrying of the online and instore customer shopping experience. A contemporary British brand with a vibrant character, New & Lingwood looks to the future.