Tom Hiddleston and Hugh Laurie may have been the stars of the BBC’s acclaimed series, The Night Manager, but the elegant peacock silk robe worn by Laurie as Richard Roper stole several scenes.

It was made by New & Lingwood, a Jermyn Street bastion of British style and the first port of call for gentlemen in search of clothing with character. Roper couldn’t have made a better choice. Both Old Etonians, Tom Hiddleston and Hugh Laurie would have been familiar with New & Lingwood. The company was founded in Eton in 1865 by Miss Elisabeth New and Mr Samuel Lingwood. Not long afterwards, they were appointed official outfitters to Eton College, a role New & Lingwood has retained for more than 150 years.

In 1922 New & Lingwood opened a shop on London’s Jermyn Street and although the premises were destroyed during The Blitz, the company re-opened after the war at number 53, at the top of the Piccadilly Arcade, where it became principally known for its exquisitely made bespoke shirts and shoes.

Today, as well as its flagship store at number 53, New & Lingwood occupies premises on the opposite corner of the arcade, with both shops overlooked, appropriately, by a statue of Regency dandy Beau Brummell. By the late 1990s New & Lingwood had evolved into the much-loved store it is today, catering to all the well-dressed gentleman’s sartorial needs, offering everything from the finest ready-to-wear and made-to-order tailoring, both made using traditional semi-canvas techniques, silk accessories and knitwear to one of the most extensive ranges of plain and design socks in London, not to mention the largest selection of braces.

Photo 1 of

Its handmade shoes are all made on the company’s exclusive lasts, with many of the styles unique to the brand, while its shirts are still the best in London: bespoke, made-to-measure and ready-to-wear designs in the finest Italian cottons. And as Richard Roper demonstrated so stylishly in The Night Manager, there’s simply no point in looking anywhere else for a silk dressing gown, whether off the peg or made to measure.

Not surprisingly for a company with such a long and illustrious heritage, there have been a number of ‘firsts’ along the way, including the much-loved Eton Cord Slipper and the much-imitated Butterfly loafer.

Who are New & Lingwood’s clients today? A mixture of Old Etonians who have grown up with the brand and wouldn’t dream of shopping anywhere else, City high-fliers who want to cut a dash and anyone else who appreciates the look and style of an English gentleman. The company also has a very strong clientele base in mainland Europe, America and Australia. The typical New &Lingwood customer tends to be a confident man who is aware of quality and craft and who expects the best in fabrics, tailoring and fit, including the Duke of Edinburgh, Tom Jones and, yes, Hugh Laurie – both off and on screen. New & Lingwood, flourishing since 1865.

NEW & LINGWOOD 53 JERMYN STREET, LONDON, SW1Y 6LX+44 (0)800 083 5102


back to all GREAT BRITISH BRANDS


Sign up to our Newsletter