Paper was born in 2011 after corporate lawyer, Philippa Thackeray, and Temperley London knitwear designer, Kelly Townsend, met and bonded over their love of fashion (and gin and tonics). The pair began to discuss the idea of launching a new label that would transcend seasonal fads but always feel contemporary and modern. After settling on the direction in which they wanted to go, they then ditched their day jobs and set out on their creative journey.
They chose the name Paper because it was literally the blank canvas on which to express their vision; the very starting point for putting ideas down until they could be fully realised. The brand was to have a clean, clear and decisive aesthetic and where better to start than with a clean piece of paper?
Kelly herself was raised in a family of architects and graphic designers which deeply influenced her own vision as a designer; the shapes and lines of these other design disciplines have then been translated into clothes that the label is now so renowned for. Paper stands for its statement graphic and architectural shapes in vibrant colours that are instantly recognisable.
Clothes that fit and flatter are a key motivation of the brand, together with the use of colour as a mood-enhancer