In this, the age of the email, it’s heartening to come across a company that not only inspires people to connect with each other in a more thoughtful way, but gives them the tools to do it with.
Taymoor Atighetchi launched Papier in 2015 with a mission to become the global leader in personalised, design-led products. His contention was that as digital communication proliferated in our lives, so we would appreciate hand-written notes, invitations and paper announcements all the more. He also believed that if he married a carefully curated collection of designs with quality printing and premium paper, he would be offering customers not just something they would be proud to send, but which recipients would also love to receive and keep.
He was right: Papier has grown tenfold since in its first trading year and continues to go from strength to strength, expanding last year into France, Germany and the US.
‘We launched Papier at a time when many of our friends were getting married or having kids,’ says Taymoor. ‘Seeing them use our products for the most special occasions in their lives was really encouraging and made us think that we were doing something right. But the greatest feeling is when you start seeing people you don’t know using your product. And there are
now over a quarter of a million Papier customers around the world.’
Papier products are printed and produced in the UK, US and Australia, using state-of-the-art digital printing and the highest quality paper. At the heart of Papier’s success is always its inspiring designs, the result of creative collaborations with fashion designers and cultural organisations.
‘We’re proudly British,’ says Taymoor, ‘and have collaborated with British artists and brands from the beginning, such as “design wunderkind” Luke Edward Hall, fun-loving fashion designer Henry Holland and 2017’s winner of the British Fashion Council & Vogue Fashion Fund, Mother of Pearl.’
Papier has also partnered with British institutions such as the V&A and Liberty London, alongside smaller independent artists such as Emma Block.
‘It’s this mix of collaborations that gives Papier its unique angle in the market. We’re keen to continue supporting new British talent as well as working with more established British brands as we grow and internationalise, introducing them to new audiences. But as we expand into new markets, we’re also keen to embrace local designers and introduce them to our customers.’
One of Papier’s most successful products has been a delightful, personalised children’s book called All The Things I Wish For You, with illustrations by Allison Black and words by renowned picture-book author Mark Sperring. A second book, The Great Alphabet Chase, has just been launched with illustrations by renowned illustrator, Rose Blake.
Papier has also worked with several British charities, including Breast Cancer Haven, CALM and The Prince’s Trust to raise money from the sale of Papier products and last year had its first London pop-ups at Anthropologie and Liberty.
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