Property & Investment

PDP London

Blending heritage with innovation

A successful architects’ practice with a young and creative workforce, PDP London is taking a glass- half-full approach to the future. Challenges to its core activities – namely an over-supply of high-end residential stock, and potential supplier disruption caused by Brexit – have prompted it to diversify, expanding its interior design and urban design/master-planning portfolios.


‘This climate offers an opportunity to build on our many specialist skills: expanding into new sectors and geographical regions, turning research into projects, growing the use of three-dimensional tools to sell ideas and prototypes, and moving more quickly from inception to completion,’ comments Partner, Pedro Roos. ‘Our London office has a reputation for its acute understanding of place-making, space, flexibility and technology. Based on this we have secured international contracts and even opened an office in Madrid. Innovation and flexibility seem to be the answer in a fluctuating market and we feel positive, knowing that British design remains highly respected globally.’

Principles have been moulded to the desires of 21st-century buyers, who crave lateral space, open-plan living and leisure

PDP London

For PDP London, being British means combining key values of professionalism, integrity, quality, respect and honesty with innovation, creativity and cool design, to result in a vibrant, internationally recognised feel and ‘brand’. Nor does this ‘Britishness’ confine it to a particular aesthetic: it’s a melting pot of heritage, international influences, collaboration and excellence. It is about creating lasting and timeless design.


Consequently, the practice is proud to have worked on a number of prominent developments within the capital in 2019, which not only celebrate tradition and heritage but which are also forward-thinking, contemporary architectural statements that have gained international press and recognition.


The 13 townhouses within the Chelsea Barracks development for Qatari Diar aim to reintroduce the idea of the London townhouse while simultaneously expressing a new architectural language, with cues taken from the garden squares and terraces of Georgian-era London. These principles have been moulded to the desires of 21st-century buyers, who crave lateral space, open-plan living and leisure complexes.


At Regent’s Crescent (London’s only grade I listed ‘new build’), the company has had the rare opportunity to honour John Nash’s creative vision by remastering the iconic Regency Crescent, preserving it while meeting the demands of 21st-century living. From the faithfully reinterpreted façade and the uncovering and preservation of a subterranean 18th-century ice house, to the generous 4.2m ceiling heights, 9,000 sq/ft of amenities and access to landscaped gardens, this project represents the best of traditional British heritage and contemporary innovation.


With a number of projects in the pipeline, PDP London has recently relocated its London HQ to Eccleston Yards, Grosvenor’s new creative hub on the boundaries of Belgravia and Victoria. It is now part of a vibrant community of innovative and exciting brands. ‘This location allows us to attract and retain talent, by immersing both the practice and the physical office (which we have completely renovated) in an environment that promotes health, wellbeing and creative interaction,’ comments Partner, Alec Howard. ‘We are optimistic about the change in our work environment and processes – it represents an exciting update to our brand – and we are eager to see how this shapes our evolution.’