This is the story of a 19th-century Cornish barber named William Penhaligon, who travelled to London and opened a shop next to the capital’s finest tailors in Jermyn Street. At a time when to be a gentlemen was an affair of great application, one of Penhaligon’s early accolades included trimming the Shah of Persia’s beard. His company received Queen Alexandra’s Royal Warrant one year after his death in 1902. 

Over the ensuing 145 years, Penhaligon’s received two more Royal Warrants – one from HRH The Duke of Edinburgh (1956) and another from HRH The Prince of Wales (1988). The company’s distinctive fragrances – still produced in England and bottled in William Penhaligon’s original design – are sold across the globe.

And in the crowded world of luxury perfume, the brand remains steadfastly committed to olfactory excellence through its innovative products and unique services.

One such service is Penhaligon’s signature fragrance profiling, a scented journey of discovery which demystifies the various fragrance types, allowing customers to select a fragrance that best reflects their personality and lifestyle. With the addition of a fully and semi-bespoke programme available only at Harrods, the brand now combines this expertise with its rich tradition of custom perfume creation.

The semi-bespoke programme, created exclusively for the Harrods Salon de Parfums, features a selection of pure perfume bases by top perfumier Fabrice Pellegrin and pays tribute to the archetypal structures of the four main olfactory families: chypre, woody, amber and oriental.

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During a personalised fragrance consultation, customers are invited to select their preferred base to which they can then add one of four essence signatures, Rose Cetefolia Absolute, Oud Wood Essence, Iris
or Sandalwood.

Each unique fragrance is created to Pellegrin’s precise formulation, with the percentage of base to essence carefully and individually calibrated according to the nuances of the notes and desired olfactory outcome.

For the olfactory equivalent of couture, there is Penhaligon’s Bespoke by Alberto Morillas, one of the world’s leading Master Perfumers and the nose behind several iconic Penhaligon’s fragrances, including Iris Prima, Blasted Heath and Blasted Bloom, to the top-seller in the Portraits Collection, The Tragedy of Lord George.Over the course of eight months, customers are guided through the process of creating their own personal scent, their preferences interpreted and refined with fragrance submissions prepared and presented by Morillas himself.

The bespoke fragrance is then delivered in a handmade marquetry box containing two custom-designed, hand-made and engraved crystal bottles by British manufacturer Silver Tree Crystal. A silver funnel enables the fragrance to be decanted into a solid silver travel atomiser and the crystal bottle refilled. And there’s no chance someone else will be wearing the same fragrance: the formula is securely retained by Penhaligon’s and cannot be replicated without the express written permission of the customer.

The bespoke and semi-bespoke offerings clearly demonstrate that 147 years on from its inception, Penhaligon’s remains committed to creating innovative fragrances according to the highest possible standards of craftmanship and service.

PENHALIGON’S   184-192 DRUMMOND STREET, LONDON NW1 3HP  +44 (0)20 7590 6110


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