Peter Reed represents the pinnacle of English linen making, with a peerless reputation for quality based on 150 years of heritage and craftsmanship. For generations its bedding has been hand-crafted from the highest grade cottons.
The story began in 1861, when Peter Reed and his son, William, embarked on an original strategy in their quest to manufacture Britain’s highest quality bed linen on the slopes of Pendle Hill, Lancashire. Instead of weaving the cloth locally, they decided to import the finest woven fabrics from Italian master artisanal mills, enabling them to concentrate their own craftsmen’s work on the high-end skills of cutting, sewing, hemming, embroidering and finishing.
The combination of the world’s best cotton with the most impeccable British craftsmanship was a formula for success, eagerly appreciated by a wealthy Victorian middle class. Then, as now, Peter Reed trades that priceless commodity – a luxurious and easeful sleep. A sleep fit for royalty in fact, as was confirmed in 2008, when the company was granted a Royal Warrant.
Peter Reed is no longer a family-run company, but that early idealism still drives it, and its bed linens are still made among the Lancashire hills. While the rest of the world embraces mass production, Peter Reed offers a personalised service. Customers are able to create their own unique bedding using artwork, such as a family crest, a digital design created by a graphic artist, a photograph of an architectural feature, a swatch
of fabric or a child’s drawing. In consultation with Peter Reed’s design team almost anything can be referenced or recreated in embroidery.
All designs can be made in any bed size, sheeting fabric, thread count and almost any thread colour – selected from hundreds in the Peter Reed library – and made within three weeks. Monogrammed towels are also available to match. There are no minimums – no order is too small (or too large).
The latest and most exciting news for Peter Reed is that, for the first time in many years, the company is introducing a collection made with cotton sheeting spun and woven here in England. Produced in collaboration with English Fine Cottons of Manchester, it is the only 100 per cent English-made luxury bed linen currently available.
Peter Reed’s general manager, Sean Clayton, is excited by the potential. ‘As someone with a background in the weaving sector, I jumped at the opportunity to create bedding that is 100 per cent made in England,’ he says. ‘We have already had a lot of interest from retailers wanting to stock this product as it follows the current thinking of moving high-end manufacturing back to Britain. It’s a really exciting development and a proud moment.’
Another proud moment is the opening, in August this year, of a New York showroom. After several years trading in the USA, Peter Reed now has a showroom in the ideal New York location – Madison Avenue. All new and existing customers are invited to visit Suite 1804, 152 Madison Avenue, New York, NY 10016 (opening hours 10am to 6pm).
PETER REED Butterworth Mill, Lomeshaye, Lancashire BB9 6RT +44 (0)1282 616069