Really Wild

Really Wild

Inspired by the countryside, designed for modern life

Question: how do you go straight from the grouse moor to the King’s Road and still be appropriately dressed for both? Answer: layer a beautiful Scottish knit over a Liberty silk shirt and team with a tweed jacket and exquisitely crafted Spanish boots. At least, that’s what Natalie Lake would do. Natalie is the founder of Really Wild, a British fashion house launched in 2002 to bridge the style gap between town and country pursuits. Initially Natalie collaborated with the Royal Berkshire Shooting School to produce a collection that would have broad appeal both at home and abroad.


Today, working with the finest Scottish tweeds, merino, cashmere and pure new wool, as well as Liberty silk fabrics and high quality leather, Natalie combines her love of the great British countryside with razor-sharp tailoring and attention to detail to create beautiful basics and statement pieces. Natalie, who trained as an interior designer, admits, ‘I am a frustrated artist at heart. I never feel better than when I am at my drawing board, celebrating the British landscape and using it as inspiration for our creative colours and designs.’


Natalie’s designs are a reflection of her own life, which constantly takes her from country to city and back again. ‘As with all our collections, current and historically, versatility is the key. I design with the customer at the forefront of my mind, always taking in to account the unreliability of our British weather.’

Natalie Lake combines her love of the great British countryside with razor- sharp tailoring and attention to detail

Really Wild

For the most part, Really Wild designs are sourced and produced in Britain and the company is proud to work with some of the finest historic mills. However, some products hail from a little further afield, such as the gorgeous Spanish boot collection made by a small, family-run workshop in southern Spain. ‘Everything is made with careful consideration and passion – something that you can really feel when you wear one of our pieces,’ says Natalie. ‘We craft each design to flatter and celebrate the female silhouette.’


Of course, it isn’t only women who need versatile country-to-town clothing – last year Really Wild launched a menswear collection. As you would expect, the collection has classic tailoring at its core, complemented by cosy chunky knits and perfectly fitting fine cotton shirts: think working wardrobe meets country lifestyle. And since production runs are limited, taking home one of these pieces is akin to being a member of an exclusive club.


Really Wild aims to expand its horizons in the coming year, developing collections to have greater appeal to its existing overseas markets and seeking new markets while paying homage to its heritage and its British fans. ‘We hope that the shop will become a destination store – a slice of countryside on Sloane Square, where customers will receive the full Really Wild shopping experience,’ says Natalie. She is optimistic about the future: ‘This will be the year that brands think more about what it means to be British and the possibilities of new opportunities for Really Wild.’