Womenswear brand Really Wild is known for its confidence with colour – but far more besides.

Natalie Lake, the company’s founder, designer and creative energy, has made sure that a soulful use of colour has been a part of Really Wild’s collections from day one. Her palettes are always inspired by the great outdoors, from the burnt oranges and golds of the fallen leaves of autumn to the moss greens and subtle heathers of summer. This is no surprise really, seeing as Really Wild’s heritage lies in the British countryside and Lake designs each of her garments with rural landscapes as her muse.

The company was launched in 2002 when the prestigious Royal Berkshire shooting school was looking to create a small clothing line and brought in Lake to take on the challenge. Dissatisfied with the shooting attire available to women, Lake decided to redesign the entire concept of fashionwear for outdoor pursuits. She began by re-imagining the original shooting trouser, giving it more of a tailored classic ‘jean’ cut that would still perform in the field but with a more comfortable, flattering and modern silhouette.

In 2004 Really Wild launched its very first collection and quickly established itself as a standalone brand with international acclaim. Designed to be lived in, Really Wild’s collections move effortlessly between town and country, combining the best of British heritage with the most enduring of British style. Think London-made leather and classic Scottish cashmere knitwear that can be worn together or apart to create two wholly different looks. Nor can you forget Really Wild’s iconic Spanish boots. The original boots were created for the outdoors but, over time, they’ve been developed to be stylish and practical in any situation. Now there are more than ten different Really Wild footwear designs, from the heeled Chelsea boot in suede to the leather biker boot.

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Really Wild is also recognised for its exquisite yarns and mastery of sophisticated women’s tailoring. Pure new wool, fluid silks, sought-after Scottish luxury lambswool and cashmere are but a few of the natural fibres that Lake favours. Textiles defined, she then crafts each garment with a firm understanding of what fine tailoring should look like; how it should flatter and celebrate feminine silhouettes. Lake also knows how to bring in an element of sharp, contemporary design, be it in the iconic Liberty silk shirts, the tailored to perfection coats, or smaller garments, such as the outback hats or fur-lined mittens.

Another key element of Really Wild’s design ethos is a devotion to detail. This brand cares about the smaller details as much as the overall aesthetic: turn up a collar and you’ll find a contrasting fabric, look at button holes and often the last one will be coloured with a different thread.

Really Wild is a heritage meets modernity brand that’s flying the British flag in understanding how to bring together flattering feminine lines and warming weaves, combining colours with textures to create a wardrobe that is exquisitely crafted, endlessly versatile and forever stylish.



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