From its inception Rolls-Royce Motor Cars has sought to breathe a different air from the rest of the automotive world. While others chased speed and proliferation, the marque dedicated itself to delivering the gift of true luxury; by its own definition – the vision of its patron executed at the hands of artisans and melded with the finest materials at the company’s global centre of excellence, at Goodwood in West Sussex.

Where once this vision was handed to the leading coachbuilders of the day, the marque’s patrons now turn to the Rolls-Royce Bespoke department, a collective of the world’s finest luxury designers, engineers and craftspeople.

The thoroughly modern Rolls-Royce success story has been built on intimately understanding the desires of today’s patrons of luxury; a highly dynamic breed of successful men and women who make no concession to compromise in the luxury goods they seek to curate, commission and collect.

Rolls-Royce Black Badge is a truly bespoke response to the desires of these extraordinary people. The Ghost Black Badge and Wraith Black Badge offer a bold, commanding new aesthetic to young, driven, self-made individuals who wish to make an assertive and edgy lifestyle statement. It is for those who work hard and play hard. Technically and aesthetically, Black Badge is the alter-ego of the Wraith and Ghost – darker, more assertive, more confident, more powerful.

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This Bespoke series incorporates carefully considered design elements to express a darker breed of luxury. Rolls-Royce’s ‘Double R’ badge has been inverted to become silver on black, while the iconic Spirit of Ecstasy is cast and finished in high-gloss black. Smoked chrome trim and a unique choice of Black Badge wheels are also available. Truly bespoke in the greatest Rolls-Royce tradition, customers can commission their Black Badge motor car in any colour they wish, inside and out.

Black Badge models underpin their aesthetic appeal with superlative engineering. Whether customers order the Ghost – a contemporary ‘limousine’, or the Wraith – the perfect grand tourer, each has been subtly adapted in Black Badge form to offer something unique. Both provide greater urgency in their responses with a series of carefully wrought changes to the engine, transmission and chassis.

This fine-tuning transforms each vehicle. In Black Badge, Rolls-Royce has created the most commanding and progressive presence in the super-luxury landscape.

ROLLS-ROYCE MOTOR CARS LTD  THE DRIVE, WESTHAMPNETT, WEST SUSSEX  PO18 0SH  +44 (0)12433 84000


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