There can be few brands more universally acknowledged as the epitome of both ‘British’ and ‘great’ than Rolls-Royce Motor Cars.
Deeply rooted in its English heritage, Rolls-Royce Motors was founded in Manchester in 1904 as a result of the ambitious partnership between the Honourable Charles Rolls and Sir Henry Royce, whose dream it was to build, simply, the best car in the world. The original Silver Ghost travelled from London to Glasgow 27 times in 1907, covering a staggering 15,000 miles in all: a feat unmatched at the time, offering the title the ‘best car in the world’. When BMW Group purchased the rights to produce Rolls-Royce motor cars in 1998, it was illustrative of the brand wishing to remain true to its national identity that it built an entirely new manufactory on the Goodwood Estate in West Sussex. Every single motor car is built at the Home of Rolls-Royce, and customers come from all over the world to witness the process in action, before transporting an instantly-recognisable piece of England back to their home countries.
Cullinan redefines the parameters of super- luxury travel, translating Rolls-Royce’s ethos of ‘effortlessness’ into physical capability
The House of Rolls-Royce now employs more than 2,000 dedicated workers and continues to nurture talent through its industry-leading apprenticeship, work placement and graduate schemes. Two hundred of these jobs are newly created and permanent, reflecting the success that the marque is currently enjoying. In 2018, half-year worldwide sales increased by 13 per cent compared with the same period in 2017, spurred on by the first deliveries of New Phantom in January: the Rolls-Royce flagship motor car, now in its eighth generation, which has surpassed all expectations. This was followed in May 2018 by the hotly anticipated launch of Cullinan, the first-ever all-terrain Rolls-Royce.
Developed in response to consistent customer demand, Cullinan shows how Rolls- Royce standards of perfection can be applied to a sports utility vehicle aimed at those individuals and families who lead adventurous lives but don’t wish to compromise on luxury or comfort. To capture the handcrafted creation of this motor car, Rolls-Royce invited Leica photographer Cat Garcia to visit the House of Rolls-Royce, observe the artisans in action and record the skills lavished on Cullinan. Then National Geographic documented Cullinan’s gruelling ‘Final Challenge’ testing phase through daily films and photographs, as the vehicle navigated everything from freezing snowfields to sizzling deserts. CEO Torsten Müller- Ötvös sums it up: ‘Cullinan is incomparable and redefines the parameters of super-luxury travel, translating Rolls-Royce’s ethos of “effortlessness” into physical capability, anywhere in the world. It will simply take the world in its stride.’
Deeply rooted in its English heritage, Rolls-Royce Motors was founded in Manchester in 1904 as a result of the ambitious partnership between the Honourable Charles Rolls and Sir Henry Royce
When not breaking new ground, Rolls-Royce continues to distinguish itself by building cars designed to an owner’s precise specification. Almost every car made at Goodwood is bespoke, often part of a limited-edition collection. For example, the Wraith Luminary Collection comprises just 55 cars that represent the triumphant crossover of artistic vision and technological innovation. Luxurious features include perforated Tudor oak panels, which illuminate to enfold the passengers in an ambient light and a shooting star headliner. The Wraith Luminary is illustrative of how Rolls- Royce has achieved the balance between modern luxury and the demands of today’s customer, whilst staying utterly true to its brand ethos. No mean feat, in these competitive times.
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