When Alex Rees set up Rugs of Petworth nine years ago his aim was to bring a fresh approach to an ancient industry that has its roots along the Silk Road in China.

Focusing on the gap between heavily patterned, traditional rugs and designer contemporary carpets, he opened a small shop in the charming, historic West Sussex market town of Petworth selling one-of-a-kind decorative rugs and carpets handcrafted by the most reputable producers across the Asian weaving belt. Each of these beautiful, handmade ‘modern classics’ is personally selected by Alex, who regularly travels to Asia to meet the dealers and skilled artisans who often spend years
on designing, weaving and meticulously hand finishing a single piece.

Rugs of Petworth is a real rarity in that it offers rugs and carpets for the discerning customer that enhance both period and modern homes where a little more character and soul is appreciated.

While honoring the history of the craft, the colours, patterns and styles are chosen by Alex for an audience that appreciates uniqueness, true craftsmanship and exceptional quality in timeless pieces with which to furnish their homes. While the company has built a reputation on selling rugs of all sizes, it is the large carpets that really steal the show. With sizes in stock up to 7m x 5m (23’ x 16’), these are the very special, wow-factor rugs that customers are often unable to source elsewhere. Not only impressive in size, the workmanship that has gone into each one and the individual decorative designs are just as outstanding.

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The company prides itself on its approach to assisting clients. Staff have in-depth product knowledge and understand how best to help someone find exactly the right thing for a room – especially by paying close attention to how much input they might need in the furnishing process. To ensure that customers are confident in their purchase, Rugs of Petworth offers a personalised home appointment service for those in the UK who are thinking of purchasing an ‘oversized’ carpet.

This gives potential buyers an invaluable opportunity to see the piece in situ, in its real home environment. The Rugs of Petworth showroom also offers a selection of handmade scarves, handbags, cushions, suzani embroidery, and kilim furniture.

All are individually selected with the same quality standards at the fore. Within the first five years, the showroom expanded twice and Rugs of Petworth is now an established but steadily growing business. It has the potential to tap into a wide audience across the country, both through its extensive range of shop stock, the expert team of consultants making home visits and, of course, a easy-to-use website.In the future, the company aims to expand its reach while still maintaining the personalised service and small shop charm that loyal customers have come to expect and delight in.



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