Stephen Webster
Featured in Great British Brands 2020
Jewellery & Watches

Stephen Webster

Innovative jeweller with a rebellious streak and rock-star appeal

Renowned for 40 years as the rock ‘n’ roller of jewellers, the Stephen Webster brand is characterised by an unapologetically rebellious streak that has given life to a succession of strikingly innovative collections. In 2020, it’s possible to add ‘rebel with a cause’ to this, as the brand goes all out to emphasise its sustainable craftsmanship credentials.


‘We want to champion our long track record in sustainable manufacturing and our commitment to best practice around mining precious materials and gem provenance,’ says founder Stephen Webster. ‘Being part of Positive Luxury and dedicated to the environmental cause is fundamental to the brand’s DNA. We recently launched a recycling service with our new Reset programme.



Clients can bring us their old, less wearable pieces in any precious metal or stones and we’ll rework them into new, contemporary designs. Fine jewellery has astounding longevity and this needs to be spoken of more loudly by the entire industry. We’ll continue to lead the conversation where we can.’

Fine jewellery has astounding longevity and this needs to be spoken of more loudly by the entire industry. We’ll continue to lead the conversation.

Stephen Webster

Responsible luxury aside, the Stephen Webster brand remains best known for its bold approach to both design and business. Its new collection, Vertigo – a reference to the spiralling sensation of jumping into the unknown – is a timely metaphor for the era but, as Webster says, ‘Our focus is on continuing to push ourselves creatively as we diversify with vigour and enthusiasm – embracing the opportunities that global political and economic uncertainties inadvertently churn up. As a brand we believe in never standing still or being safe – quite the opposite in fact.’


Diversification includes the addition of luxury homeware and barware lines in 2020, effectively evolving the brand into the ‘lifestyle’ arena. ‘Being able to showcase jewellery, home and barware as part of a lifestyle concept at places like Design Miami creates a new energy and enhances our relationships with our customers,’ says Webster. Not that diversifying is expected to take the edge off the brand’s attitude.

Since 2010, when Stephen Webster first opened a flagship store on Rodeo Drive in Beverly Hills – with a loft for displaying the creative talents of artists, photographers, chefs and musicians and a blazing red neon sign bearing the ‘No Regrets’ motif – it has been clear what it stood for.

Webster says, ‘We’ve recently taken our No Regrets pop-up on the road to our retail partners around the world and the reception among clients and taste makers has been phenomenal. Two clients even purchased the neon sign, so we’ve added this to our collection.’

Stephen Webster is planning more interactive events in the coming year, which is also the 25th anniversary of Crystal Haze – the distinctive collection which did so much to propel the brand into the limelight when it was enthusiastically adopted in the 1990s by rockstars, royalty and Hollywood. Celebrating this milestone, the brand will get to bask in its heritage of craftsmanship, innovative design and – naturally enough – the thrill of having no regrets.

Stephen Webster