Alice Temperley founded her label in 2000, a year after graduating from the Royal College of Art. Within ten years she had been awarded an MBE for services to the fashion industry.
Now, entering its 18th year in business, Temperley London continues to grow, this year dressing fabulous muses such as Penélope Cruz, Elle Fanning, Madonna, Arizona Muse, Laura Bailey, Freida Pinto, Karolina Kurkova and the Duchess of Cambridge. The brand’s alluring flavour is modern bohemianism with a confident, free-spirited lilt. Alice champions timeless, artisan skills and intricate, hand-worked embellishments. She mixes prints, patterns, hues, themes and genres in ways that work, even when they shouldn’t. Classic, playful, effortless, eclectic and romantic at the same time, Alice’s creative voice is clear and uncomplicated.
Her newly published second book, English Myths and Legends (Rizzoli), is a lavishly photographed celebration of her aesthetic, highlighting the inspirations and processes behind the creation of her collections and revealing personal moments that have shaped the brand.
Temperley London launches four collections each year, with a comprehensive range of spirited day wear and effortless yet decadent cocktail and evening wear. The S/S’18 collection conjures the sartorial mood of an escape to the Riviera – long days spent poolside, followed by golden hour martinis. It’s a contemporary take on the world of glamour photographer Slim Aarons and the sense of voluptuous ease he captured. Easy palazzo pants, ankle-skimming cardigans and stretch cotton jumpsuits come in playful striped fabrics and knits echoing the candy-coloured parasols of the Cote d’Azur. The collection transports us to the Temperley Riviera, where the summer never ends.
Last year also saw an exciting new venture with social media app Vero, whereby three pieces from the September 2016 catwalk show could be purchased immediately via the app. Temperley London was one of the first brands to engage with the ‘see now, buy now’ model, using social commerce as its platform.
Temperley Bridal offers two collections a year to complement the main range, both characterised by ethereal silhouettes and the romantic decadence of a bygone era. ‘Each dress has to be the perfect blend of functionality and fantasy,’ says Alice. ‘A bride must never feel overwhelmed by her dress but allowed to be the ultimate version of herself.’ The Winter ’18 Camelia Bridal collection was launched in October and will be available in store from February 2018.
It has five standalone stores, and collections are distributed in 28 countries with 150 wholesale accounts. In the last quarter of 2017 Temperley London stores in the Dubai Mall, Dubai and the Gate Mall in Doha, Qatar re-opened with a new store concept to show off the ready-to-wear collections in an ambiance of kaleidoscopic reflected light designed to immerse customers in a romantic and dramatic feminine universe.
Alice is also an ambassador for Women for Women International, helping vulnerable war survivors. ‘I am happy to help in any way to make life-changing differences to women whose situation is often unimaginable to the western world,’ she says.
TEMPERLEY LONDON 27 BRUTON STREET, LONDON W1J 6QN +44 (0)20 7313 5280