Theo Fennell has been synonymous with designing and creating original, show-stopping jewellery for nearly 40 years. Classic and much-loved pieces include keys, opening rings and creatures.
Founded by the eponymous silverware and jewellery designer in 1982, the brand began life in a modest shop with a studio and workshop on London’s Fulham Road. It has since matured into a purpose-built show-gallery close to the original premises, though crucially, it still has its own workshops.
It’s these workshops that are key to the brand’s continued success, particularly now that an increasing number of customers from all backgrounds are asking for bespoke or customised pieces.
‘I think this is part of the move away from the mass production of global brands to the more sympathetic and original work that we do in our workshops here,’ says Theo. ‘Having the studio and workshop above the gallery allows customers to watch their piece evolving, from the first sketches right up to the finished item.’
At Theo Fennell, it’s not just about creating beautiful pieces from scratch. If a customer has inherited or been given a piece that is exquisite but not to their taste, upcycling can be the solution. ‘Redesigning pieces with sentimental meaning so that they can be worn again is something we have done for decades, preserving the most emotionally charged elements in the final design.’
Theo Fennell is a founder member of The Leopards, a group of British designers and jewellery trade illuminati. The Leopards was set up to celebrate British jewellery.