It’s 15 years since British designer Tom Davies launched his Bespoke eyewear service.
From the very beginning, Tom identified a need for properly fitted frames that were exceptionally comfortable, supremely elegant and meticulously made. By 2008, he started offering a full custom service through his global network of exclusive opticians. In 2014 Tom took his eyewear brand a step further and opened the first Tom Davies Bespoke Opticians store on Sloane Square which incorporates an eye clinic. There followed three more stores in Knightsbridge, Canary Wharf and The Royal Exchange, and in August 2017 he launched the company’s flagship store in London’s revitalised retail and cultural quarter, Covent Garden. In a boost for UK manufacturing and design, Tom is moving his production from China to the UK by launching his first Made in England factory, where he will train a new generation of spectacle makers, combining the latest manufacturing techniques and cloud based technologies with traditional hand-crafting skills.
All Tom Davies eyewear is made from the highest quality materials, including titanium, cotton acetate and Natural Horn. The lastis a natural product, lighter than acetate, gentle on the skin and allergy safe. The sheets of horn used to make the frames are filed down to a thickness of 0.8mm and then laminated together for extra strength. Sometimes antique British silks or carbon fibre are laminated between the sheets to create different and striking effects.
Frames are made by hand, so every step of the process is meticulously controlled which, in turn, ensures flawless quality and the highest level of craftsmanship. Finally, all Bespoke frames are finished with the name of the customer engraved discreetly on the inside of the temple arm. As any wearer of spectacles knows, how they fit is every bit as important as what they are made of. Each Tom Davies Bespoke design consultation starts with getting to know the customer. What do they do professionally? What kind of lifestyle do they lead? Do they have any problems with their current frames? Do they slip down their nose? And, crucially, do their current frames actually suit them? A bespoke design consultant then takes a series of precision measurements and photographs, which are sent off to the factory.
Equally crucial is customers’ eye health. Every Tom Davies Bespoke Opticians eye clinic is furnished with the latest diagnostic equipment from ZEISS, a specialist in optics and optoelectronics. Normally only found in hospital ophthalmology clinics, this equipment ensures that the highly qualified optometrists and clinical teams have the most advanced methods for examining eye health at their disposal and can provide the optimum prescriptions for their customers.
Tom Davies has created eyewear for a string of high-profile personalities, including Angelina Jolie and Ed Sheeran, as wellas a number of Hollywood films, including The Tourist and Batman v Superman: Dawn of Justice, an which Clark Kent sports a pair of black Tom Davies frames.
As one of the only British brands to offer and design Bespoke eyewear, as well as the only private bespoke optician in Britain to have all the latest diagnostic equipment from ZEISS, Tom Davies not only provides a world-class experience for its customers but also sets a new bar for the eyewear industry.
TOM DAVIES GREAT WEST ESTATE, GREAT WEST ROAD, LONDON TW8 9DN +44 (0)20 8392 0555