In 2018 Tom Davies headed the Evening Standard list of London’s One Thousand Most Influential People, perhaps because his spectacles are different to any others in the world. ‘No one else does what I do,’ he says. ‘Other brands say they offer a bespoke service but they don’t.’
From the beginning, Tom identified a need for frames that were exceptionally comfortable, elegant and meticulously made to fit the face precisely. ‘I always wanted to design glasses that someone would really enjoy wearing,’ he says.
‘Glasses bring symmetry to your face and that’s beautiful. A good pair of glasses changes your life.’
By 2008, Tom Davies was offering a full custom service through a global network of opticians and in 2014 the first Tom Davies Bespoke Opticians store opened on Sloane Square, incorporating an eye clinic which, Tom says, ‘is so futuristic that it looks a bit 2001 Space Odyssey’. Tom Davies clinics are furnished with the latest diagnostic equipment from ZEISS, normally only found in hospital ophthalmology clinics. ‘I’m rebranding as a vision clinic,’ says Tom, ‘because I passionately believe we have the technology and expertise to save people’s eye sight – and we have.’
Today the brand has stores in Knightsbridge, Canary Wharf, Sloane Square, The Royal Exchange and Covent Garden and, in a boost for Britain, has moved production from China back to a factory in Brentford.
2018 also saw the design of a new Performance Range for cyclists. Frames are designed to be worn while bent over the handlebars and can be matched to the colours of team or bicycle.
All Tom Davies frames are made from the highest quality materials, ranging from a burnt Danish river salmon skin to a favourite tartan or Buffalo horn.
January 2019 sees the global launch of silver 925 and 18k gold frames. ‘Normally we use light-weight titanium. Since gold and silver are far heavier the challenge has been making the glasses comfortable,’ says Tom, ‘but we’ve come up with an innovative way of balancing them so the weight is on the back and now the frames feel and look fabulous.’ All Tom Davies bespoke frames have the customer’s name engraved on the inside of the temple arm. ‘Why would you want to wear someone else’s brand name on your face?’ smiles Tom.
Tom Davies aficionados include Angelina Jolie, Ed Sheeran, Kate Silverton and Susannah Constantine and Tom is proud to have made Clark Kent’s black frames that he sports in Batman v Superman: Dawn of Justice. Ask Tom what makes his glasses British and he says, ‘If you’re dealing in eyewear it’s good to be British and quirky. People love London. If you don’t have a Made in Britain sign on a pair of glasses in Asia they’re not interested because they believe that what we’re offering is truly bespoke – and bespoke doesn’t mean custom-made. It’s more than that. It’s about an extra level of service. Ultimately my glasses are all about you.’
TOM DAVIES GREAT WEST ESTATE, GREAT WEST ROAD, LONDON TW8 9DN +44 (0)20 8392 0555