Tricker’s has had an exciting year celebrating its 190th anniversary and opening a new store in the Aoyama district of Tokyo, modelled on its famous Jermyn Street headquarters. Japan was the natural choice for the new – and only other – store, as Tricker’s has been exporting to this market for over 30 years. The brand’s London headquarters enjoys a regular pilgrimage of Japanese customers fascinated with the history of both the store and the brand, which has a cult following in Japan.
Tricker’s commissioned a new sign from a British specialist for the Tokyo store, sourcing furniture and lighting from English antique shops. The rest of the store was built in Japan, inspired by Jermyn Street. The store opened to great acclaim and queues along the street, underlining the enduring international appeal of the brand and the ‘Made in Northampton’ stamp.
As is increasingly the case in overseas markets, Japanese consumers recognise Northampton’s shoemakers as the best in the world. In particular, they associate Tricker’s with the finest Goodyear Welted shoes, an exciting position from which the brand can continue to develop its overseas growth. The Japanese market currently represents a third of Tricker’s export business, closely followed by Italy and the US.
There are 250 individual processes in the making ofapairof Tricker’s country boots