Founded in 1829, Tricker’s is proudly the oldest established shoemaker in Britain and celebrates 190 years in business in 2019.
Still owned by its founding family, the brand’s commitment to making shoes and boots of outstanding quality remains wholeheartedly consistent. All Tricker’s footwear is made entirely from start to finish at its Northampton factory and, while manufacturing processes have changed over time, its craftsmen and women continue to follow traditional techniques. There are still 250 individual processes in the making of a pair of Tricker’s country boots and
they each take a total of eight weeks to manufacture.
Training new shoemakers has always been at the core of Tricker’s history, so the brand has taken steps to secure its future by implementing a strategy under the MD Martin Mason. It has already introduced more apprenticeships to its factory, with more to come over the next few years. Today, with 75 per cent of its production earmarked for the export market, Tricker’s is a globally recognised brand, available in 43 countries across the globe and represented in many of the finest international boutiques.
Britain’s oldest shoemaker is constantly championing new innovations
In Japan, the brand enjoys what can only be described as a cult following with a market there that equates to a third of its export business, closely followed by Italy and the US. While keeping one foot firmly rooted in craft and tradition Tricker’s is also keenly taking strides into the future. The brand now produces two seasonal collections a year, plus a light-weight collection.
It is also exclusively championing an innovative new leather, Olivvia, which is tanned naturally using an extract from olive leaves. This provides a totally chrome-free tanning alternative, derived from a bi-product of the olive oil industry which is diverted from being burnt as a waste product and is also perfect for those with sensitive skin. Olivvia leather currently accounts for 10 per cent of Tricker’s sales with further expansion work in progress with a German tannery. Other innovations in the pipeline include development of a 100 per cent vegetable tanned Olivvia deerskin, a rugged natural ‘kudu’ leather and reverse suede, inspired by the exploits of David Livingstone and a generation of African explorers from the Victorian era. There are also ‘Hatch Grain’, a new grain leather used on Bourton and Stow, two of Tricker’s most iconic styles, and a soft, calf polishing leather, ‘Museum Leather’ which gives a new contemporary feel to the Tricker’s Town collection.
In Japan, Tricker’s enjoys what can only be described as a cult following with a market there that equates to a third of its export business.
Back in the twenties, when the late Mr Ernest Barltrop MD, presented his range to the buyer of a well-known London store, he asked £2.12.6d per pair ex-factory, but lost the order because he was not prepared to give way over the ‘sixpence’ that would lessen the quality of his product. That store still stocks Tricker’s shoes today, despite the temporary setback.
It’s true to say, whatever the shoe, Tricker’s has never deviated from the high standards of craftsmanship laid down at the outset by the company’s founder. Quietly and perhaps rather unassumingly but persistently, it has kept in step with modern techniques.
TRICKER’S 67 JERMYN STREET, LONDON, SW1Y 6NY +44 (0)20 7930 6395