Turnbull & Asser
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Turnbull & Asser

The Jermyn Street shirtmaker

Turnbull & Asser is a name to conjure with, a name that embodies the world-renowned qualities of British shirts. The company has traded from its celebrated premises in Jermyn Street, the spiritual home of the British shirt, since they were built in 1903. Founded in 1885, Turnbull & Asser has held the Prince of Wales’s Royal Warrant since 1980; indeed, the company was one of the first to be awarded this honour by His Royal Highness. This year promises to be a momentous year following the recent appointment of Becky French as the brand’s new Creative Director.

The shirts and ties are all made by its skilled and experienced staff in its workshops in Gloucester and Kent; truly, they are ‘Made in England’

Becky French

In the coming year, the brand aims to build on the progress made during 2019 in shifting its core focus back to the skill and attention to detail that goes into the making of each and every Turnbull & Asser shirt. Each shirt is made from 34 individual pieces of fine cloth, with at least ten iridescent mother-of-pearl buttons. The ties each consist of three elements: the blade, the gusset and the under end, stitched together with a nigh on indestructible bonded thread. The company is proud of the fact that the shirts and ties are all made by its skilled and experienced staff in its workshops in Gloucester and Kent; truly, they are ‘Made in England’.

 

Becky French’s focus in the coming year will be on championing Turnbull & Asser’s history and archive, while keeping an eye on the present and future. The brand has gone back to the drawing board to redesign the silhouettes of its shirts. Small adjustments and revisions have been made in existing fits, as well as the introduction of contemporary and relaxed fits such as the Weekend and Holiday styles.

 

Turnbull & Asser is focused on remaining relevant to its customers in changing times by acknowledging the culture and art that inspire all generations. At the same time it is moving towards a wardrobe beyond the world of work, to produce shirts that appeal to everyone, not just the businessman.

With the seasonal ranges going from strength to strength, the forthcoming year will give Turnbull & Asser the opportunity to focus on its playful and creative side, through colour and fabric. Luxurious pyjama sets and separates, original summer shirts and sophisticated evening wear will take centre stage in the form of capsule collections, aiming to showcase the quality and individuality of the company’s British-made clothing.

In the spring of 2020, the latest Kingsman film will be released, starring Ralph Fiennes. Turnbull & Asser, in conjunction with Mr Porter, will be marking the release of the film with a new collection of shirts. The company will also be launching some new Bond styles, directly inspired by pieces that Turnbull & Asser made for the original Bond films.

The aim is to offer exciting new products and stories for the traditional Turnbull & Asser customer at the same time as broadening the brand’s appeal by engaging with a new audience, one which responds to well-made British products which will stand the test of time.

Turnbull & Asser
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