It is often said that without knowing where you have been, it is impossible to know where you are going. The beauty of design is that the past is often cited as an influence for the future. In 2019 Turnbull & Asser will be drawing on its extensive archive to launch a new direction, new services and collaborative collections.

Since 1885 Turnbull & Asser, a proud holder of the Royal Warrant, has dressed some of the world’s most eminent, recognisable men. The famous Jermyn Street store, built in 1903, remains a byword for all that is desirable in the British tradition of men’s luxury. Indeed, the Turnbull & Asser name has become synonymous with Jermyn Street which is itself a symbol of British excellence and attention to detail. Famed for being HRH The Prince of Wales’ favourite shirtmaker, Turnbull & Asser boasts an illustrious clientele including Sir Winston Churchill, Charlie Chaplin and James Bond.

Famed for being The Prince of Wales’ favourite shirtmaker, Turnbull & Asser boasts an illustrious clientele, including Charlie Chaplin and James Bond.

From Sir Sean Connery’s revolutionary cocktail cuff shirt for 007’s Dr No in 1962 to the immaculately dressed Kingsman agents, Turnbull & Asser’s enduring love affair with the silver screen has propelled the brand to being the first choice for the discerning man worldwide. The shirtmaker, a British institution which takes great pride in its ‘Made in England’ label, has sought inspiration from its archive and existing customers for its latest seasonal and capsule collections. These include an in-store and online Made to Measure service and new shirt styles, including the Tailored and Weekend.

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  • Turnbull & Asser

  • Turnbull & Asser

  • Turnbull & Asser


As the dictates of men’s fashion change constantly, the acceptability of wearing a shirt without a tie has allowed Turnbull & Asser to continue adapting with its customers. The Tailored shirt, for example, features a new Kent collar and a svelte silhouette (the shirt has no darts), giving it a smart look without the need for a tie. The Weekend is designed with comfort in mind – a relaxed button-down collar and soft lining gives it an informal look. Committed to working with only the finest quality fabrics and textiles, Turnbull & Asser’s shirts and ties are hand-made at its factories in Gloucester and Kent. This gives the company complete control over the manufacturing process, not something all of its competitors can claim.

Since 1885 Turnbull & Asser, a proud holder of the Royal Warrant, has dressed some of the world’s most eminent, recognisable men.

As consistent innovation is a hallmark of the operation, sustainability is fast becoming a major part of the brand’s ethos; new fabrics including TENCEL© are being tested to bring its customers the best quality clothing without compromise, made from eco-friendly materials. Turnbull & Asser’s new seasonal collections have incorporated a host of British household textiles including Tattersalls, Harris Tweed and linen into the ready-to-wear collection, while continuing with its renowned bespoke service and worldwide trunk shows. In addition to this, quarterly limited-edition collections will champion innovative artistry and collaboration as well as its much-heralded archive.

Home to some of the world’s most skilled artisans and with centuries of experience in manufacturing between them, there is a reason why Turnbull & Asser remains unrivalled for quality, detail and design.

TURNBULL & ASSER 71-72 JERMYN STREET, ST JAMES’S, LONDON SW1Y 6PF   +44 (0)20 7808 3000


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