The devil, they say, is in the detail. When you study a Turnbull & Asser shirt – whether bespoke or ready-to-wear – it is the attention to that detail that reveals why this gentleman’s outfitters has dressed the world’s most eminent men (and women) since it was established in 1885, and why it received HRH The Prince of Wales’ first ever Royal Warrant issued
in 1980.

From its flagship Jermyn Street home and locations in Bury Street and Davies Street, London, to its two Manhattan stores, Turnbull & Asser provides discerning gentlemen around the world with exceptional style, quality and craftsmanship.

With a clientele as illustrious now as it ever has been, Turnbull & Asser has dressed royalty, world leaders, captains of industry, entertainers and silver screen legends.

Fictional characters dressed by Turnbull & Asser include Jay Gatsby, Heath Ledger’s The Joker and several James Bonds. The brand notably tailored the iconic shirt for Sean Connery’s inaugural performance as 007 in Dr No, transforming Connery’s bulging body builder’s shape into the svelte silhouette required of an elegant spy.

Turnbull & Asser is proud of its 133-year heritage and ‘Made in England’ mantra. Shirts are hand-crafted at the house’s Gloucester factory and ties are manufactured at its factory in Kent. The heritage brand has expanded into suiting, sleepwear and accessories, and added a range of West Indian Sea Island cotton for ready-to-wear and bespoke. Its rare Sea Island cotton is just one of the brand’s unrivalled selection of over a thousand high-quality fabrics, which all have excellent laundering and wearing properties, ensuring that shirts look and feel better over time. While many shirtmakers opt for fused collars for simplicity of construction, Turnbull & Asser has adopted a more organic method, which curbs discomfort while using a woven bias-cut interlining to maintain the collar’s shape.

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The most recognisable signifier of a Turnbull & Asser shirt is the iconic three-button cuff. Quality is everything, so no plastic buttons are used. Instead, they use ecologically sustained mother-of-pearl, picking only the very whitest. The mother-of-pearl is graded, polished and given a smart double-ring edge, before each of the four sewing holes is individually punched through to prevent shattering. Using 13 iridescent buttons and 34 individual pieces of cotton, the shirt is finished by inserting branded collar stays to maintain a smart, strong shape.

This year, Turnbull & Asser is leading the resurgence of the modern classic aesthetic and, with seasonal wear becoming increasingly niche, it is focusing its forthcoming collections on timeless staple pieces that transcend seasonality and trend-led fashion.

Not content to rest on its laurels, the company continues to protect and nurture its 19th-century heritage, while looking to the future, an approach that truly sets the brand apart. It is no wonder that once a gentleman has tried on a Turnbull & Asser garment, he will never wish to venture elsewhere.

TURNBULL & ASSER  71-72 JERMYN STREET, ST JAMES’S, LONDON SW1Y 6PF   +44 (0)20 7808 3000


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