Turnbull & Asser is a name to conjure with, a name that embodies the world-renowned qualities of British shirts. The company has traded from its celebrated premises in Jermyn Street, the spiritual home of the British shirt, since they were built in 1903. Founded in 1885, Turnbull & Asser has held the Prince of Wales’s Royal Warrant since 1980; indeed, the company was one of the first to be awarded this honour by His Royal Highness. This year promises to be a momentous year following the recent appointment of Becky French as the brand’s new Creative Director.
The shirts and ties are all made by its skilled and experienced staff in its workshops in Gloucester and Kent; truly, they are ‘Made in England’
With the seasonal ranges going from strength to strength, the forthcoming year will give Turnbull & Asser the opportunity to focus on its playful and creative side, through colour and fabric. Luxurious pyjama sets and separates, original summer shirts and sophisticated evening wear will take centre stage in the form of capsule collections, aiming to showcase the quality and individuality of the company’s British-made clothing.
In the spring of 2020, the latest Kingsman film will be released, starring Ralph Fiennes. Turnbull & Asser, in conjunction with Mr Porter, will be marking the release of the film with a new collection of shirts. The company will also be launching some new Bond styles, directly inspired by pieces that Turnbull & Asser made for the original Bond films.
The aim is to offer exciting new products and stories for the traditional Turnbull & Asser customer at the same time as broadening the brand’s appeal by engaging with a new audience, one which responds to well-made British products which will stand the test of time.