Tusting is one of Britain’s best-kept secrets when it comes to makers of luxury leather goods. Based at the company’s factory in the heart of the English countryside near Northampton, many of Tusting’s team of artisans are second- or third-generation employees, who owe their knowledge of leather-working to the company’s deep reserves of skill and tradition. The business is run by members of the Tusting family, who are just as passionate about premium leather goods as their ancestors were about their leather.
In 2019, Tusting launched its Century collection, which takes its inspiration from a pivotal figure in the company’s history, Jack Tusting. Jack had grown up in the family business, which he planned to join properly when he came of age. However, the outbreak of the First World War changed Jack’s path. Aged 17, he enlisted in the Royal Flying Corps, spending much of his time in Egypt.
When Jack returned to Britain in 1919, he found that things had changed. In his absence, his beloved grandfather had died, but Jack was shocked to learn that his step- grandmother had sold the family business, leaving nothing behind. If there’s anything that can be said about the courageous young Jack Tusting, it’s this: he was no quitter. All his life he had dreamed of running a leather business and, not to be defeated, set about founding a new, state-of- the-art tannery, thereby firmly re-establishing the Tusting family reputation and burnishing it more brightly.
Tusting will be celebrating the 30 years that have passed since it started making leather goods after well over a century of leather tanning and trading
‘Growth outside of Britain is our main focus for 2020,’ says Gillian Tusting. ‘We already have strong markets in the USA, China and Japan, and we’ll be putting increased energy into growing these. This is where we find the optimism is – in marked contrast to Britain and Europe – and, as ever, there is a greater appreciation for British-made products here than in the home market.’
‘Flexibility and agility will be the biggest requirements in 2020,’ says Alistair Tusting. ‘Happily, these are attributes we already have, so we just need to be on our game.’