Ward & Co was established over 30 years ago to facilitate beautiful and mindful interiors, translating client vision with authenticity, exquisite taste and a respect for the surrounding environment. It became synonymous with the finer things in life, from prime residential and development to hospitality sector projects. Like all businesses, Ward & Co has evolved over time. When Sarah Ward began, she was on her own, but the business quickly flourished without sacrificing the personal approach, with each client dealing with Sarah or her daughter, Rosie, directly. As Design Director, Rosie is an integral part of the business and the pair have exciting developments to this end: Rosie will now become the face of the company, bringing in a new dynamic and making them the perfect duo. The team has been working on rebranding for the studio and is relaunching this year.
‘We bounce off each other very well,’ says Rosie. ‘We look at a project in different ways, especially when it comes to spatial planning and finding clever solutions for the trickier elements.’ They are used to navigating through ever-changing environments and being able to offer an adaptable, boutique approach. Looking to the future, Sarah and Rosie have identified the importance of adjustment and keeping abreast of the shifting needs of clients, beginning with reconsidering the purposes of each room, particularly as we are all now spending more time at home. Social media has proved an integral tool to nurture and build relationships remotely, developing engaging content and offering insights into the business and its processes. Adapting to the hour has seen the company make that all-important digital switch. ‘We have achieved a lot more virtually that we ever thought possible,’ says Sarah. ‘However, we will always be about touch and feel and there is nothing better than building a relationship face to face.’ Ward & Co has also been busily making exciting plans to release a new, bespoke furniture package this year. Its sister company, Posh Trading, has continued to enjoy great success with its range of high-end coaster and placemat boxes, beautifully handcrafted from silver leaf and faux skin, with an international footprint and now trading in ten countries.
The company will continue to maintain its ethos of working with British products and brands, appreciating the importance of collaboration between small businesses in the UK. It worked with Carole Annett from Country & Town House and Sophie Callendar over the first lockdown to launch a series of webinars, The Connected Series. The idea was to support the design community and property industry at a time when everyone was having to take action and creating a weekly platform presenting a changing line up of topics and panellists. This created not only an awareness opportunity for business owners but also the potential for mutual support. ‘We have developed some great relationships from the series,’ says Sarah, ‘and that is what has been so special.’