Wedgwood was founded in 1759 by Josiah Wedgwood, who was not only an astonishing potter but also an exceptional pioneer, philanthropist and marketer.
With over 250 years of heritage, Wedgwood has become a true British cultural icon and is a testament to British entrepreneurial spirit. Now part of the Fiskars group, with product and design development continuing in the UK, the Wedgwood stamp is a guarantee of English authenticity. Wedgwood is undergoing a transformation to make the everyday extraordinary. Looking to the past to cement the future, collections and associations are being revisited in a way that is evermore relevant to today’s lifestyle.
Set in 262 acres, the World of Wedgwood in Barlaston hosts the Wedgwood Museum collection, which is owned by the Victoria and Albert Museum. It is next to Wedgwood’s factory, where visitors can experience first-hand the artisans at work, creating and decorating each piece by hand.
Founded on the principles of design, quality and innovation, Wedgwood continues to make the highest quality fine bone china dinnerware, teaware and iconic Jasperware, as well as beautiful ornamental pieces. Wedgwood’s philosophy was cemented while researching its book, A Story of Creation and Innovation, published by Rizzoli. Within the archives, a series of untold stories and associations came to the forefront and have created partnerships where Wedgwood can be enjoyed by using all the senses as an experiential, social and educational proposition.
Last year was Wedgwood’s first in a three-year partnership with the Royal Horticultural Society, which was founded by Josiah Wedgwood’s son, John Wedgwood, in 1804. This association formed the natural launch pad for the Wedgwood Tea Conservatory, with a collection of six new blends created by its global tea curator, Bernadine Tay, which promote tranquility and wellbeing, and are based on the flora featured on the Wonderlust tea and giftware collection. Then there was the Gold medal-winning garden – Wedgwood, A Classic Reimagined – designed by Sam Ovens for the inaugural RHS Chatsworth Flower Show. It is the first of the gardens to be relocated to the World of Wedgwood.
Ulrik Garde Due, President of Fiskars Living Business says, ‘The partnership with the RHS marks the first step in Wedgwood’s rejuvenation in becoming a global leader within British lifestyle. It creates an important platform, allowing Wedgwood to provide interactive experiences to an international audience in an authentic, unexpected way.’
The company has recently launched the Wedgwood Burlington Pot, designed with Lady Laura Burlington, the daughter-in-law of the Duchess of Devonshire. These pots, made at their Barlaston factory, are a modern take on Wedgwood’s Jasperware, a technique developed by Josiah Wedgwood. The new-look Jasperware will also be extended into further interior pieces and vases. As Ulrik Garde Due continues, ‘Demonstration of craftsmanship and innovation through re-imagining the iconic Jasperware is a great example of our Made in Britain strategy.
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