Belgravia in Bloom: Everything You Need To Know
Belgravia in Bloom returns this month (20 – 26 September) for a week-long celebration of all things floral, encouraging visitors to enjoy everything that the coveted London district has to offer.
After a smaller festival back in May, Belgravia is Bloom is back with its official flower show. Postponed to coincide with the Chelsea Flower Show, the cultural event will see the neighbourhood transformed by flower installations, displays and experiences from Belgravia’s renowned florists inspired by this years theme: Floral Fairground.
Visitors can expect to find a spiralling Helter Skelter flower tower in Eccleston Yards by Moyses Stevens. Elsewhere in Halkin Arcade, Neill Strain and Judith Blacklock have collaborated to create an eye-catching floral carousel complete with fair ground horses.
There will also be a floral Punch & Judy on Kinnerton Mews, a botanical takeover of the Mocomb Street phone box and a delightful hook-a-duck on Elizabeth Street. And as always, the neighbourhood’s leading boutiques and landmark restaurants will be blooming with floral themed promotions, products, dishes and experiences.
For the first time, the festival will also be brought to live through an immersive augmented reality experience. Visitors can explore an interactive map of the neighbourhood and share their day online with a floral themed Instagram filter.
20 – 26 Septemeber; mayfairandbelgravia.com
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