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London’s Loveliest Florists

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London’s Loveliest Florists

Culture /

The city’s floral scene is well and truly in bloom

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florists / Flowers / London / valentines day /

Looking for the best florists in London this Valentine’s Day? Whether you’re after romantic wildflowers or pretty peonies, elaborate bouquets or a single rose, London is blossoming with flower shops ready to fulfil all floral desires. Here’s our pick of the bunch.

Bloom & Wild

Bloom & Wild X Mother of Pearl the Amber Bouquet

Petal pioneers Bloom & Wild fit their bouquets into letterbox-sized packaging to ensure delivery is always possible. Offering two-hour delivery within London, it’s perfect for the forgetful – there’s even an app allowing you to send flowers the same day at the tap of a button.

Philippa Craddock

Philippa Craddock was firmly placed on the world stage in 2018, when she was commissioned to design the floral displays for Harry and Meghan’s wedding. Since then she has become one of the city’s most in-demand wedding florists – no surprise, as her designs are inimitable. She’s also known for her work with brands including Alexander McQueen, Hermès and Dior, and in 2014 she launched a flower school, which offers a range of courses for beginners and experienced florists.



Since beginning its life as a tiny shop in Shoreditch in 1991 McQueens has become one of the world’s most prestigious internationally-acclaimed florists. You’ll spot their fashion-forward, design-led displays in top London hotels, but they also create some of the most striking hand-tied bouquets around. You can pick one up in either their Claridge’s shop or at the flagship store in Old Street.



Founders Whitney Bromberg Hawkings and Adam Wilkie worked at Tom Ford for 20 years before launching Flowerbx, so you can guarantee the sleekest of bouquets. Not only do the designs offer an elegant and clean aesthetic, flowers are sourced directly from the growers, meaning they’re fresher and come at a lower cost.

Grace & Thorn

Founded in 2011 by Nik Southern, this trendy East London florist began its life from a tiny studio on Kingsland Road. There are now two stores – one on Hackney Road and another in Epping – alongside a delivery service, available nationwide for overnight delivery and across London for same-day. Grace & Thorn is known for its off-beat approach to floral and plant styling: there’s a focus on interesting textures, with bouquets drawing inspiration from the worlds of art and fashion.

Nikki Tibbles Wild at Heart

Wild at Heart

Renowned for her opulent, visionary and creative approach to flowers, Nikki Tibbles has been creating spectacular floral arrangements for over 20 years. Anyone who’s walked past Liberty London will have spotted the show-stopping Wild At Heart display flanking the entrance – and you may well have been lured to the in-store concession to pick up a bouquet for yourself. You can also buy these beautiful blooms at the flagship store on Pimlico Road and at the original in Notting Hill, and check them out on Instagram for some serious floral envy.

JamJar Flowers

JamJar Flowers

The idea for JamJar Flowers started in founder Melissa Richardson’s Sussex home, where she would collect wildflowers from the woods and arrange them in jam jars on the kitchen table. In 2009 she turned her passion into a business, and so JamJar Flowers was born. The company grew – they now operate from a Dickensian-inspired studio in Kennington and create displays for lavish places like Sketch and Chiltern Firehouse – but the simple, unfussy principles remain. Seasonal bouquets come in an array of colours, presented in jam jars, pickle jars, giant jars and enamel buckets.

The Flower Appreciation Society

Anna Day and Ellie Jauncey discovered a mutual love for blooms while working in a pub 10 years ago. They started The Flower Appreciation Society to share their admiration for all things floral with the world – hence the name. Many flowers are sourced from their own cutting garden, which they set up in a disused backyard in Hackney. Not only is this better for the environment, it allows the floral masterminds to create beautifully wild and natural-looking arrangements.

Ellie Hartley

Ellie Hartley Flowers

The great-granddaughter of a flower-seller on Portobello Road, floristry is in Ellie Hartley’s blood. She began her career working at the family flower shop in Notting Hill, before going on to work for some of the biggest names in the floristry world. In 2016 she opened her own boutique on Mayfair’s Dover Street – linked to the renowned Browns Hotel – which sells a range of gorgeous blooms, available to have delivered all over London.

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