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Chelsea in Bloom 2017: The Guide

Missed out on CFS tickets? Fear not…

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If you didn’t get tickets to the Chelsea Flower Show this week, there’s still a chance to enjoy some floral delights in West London. Chelsea in Bloom is back for 2017, with the streets of Chelsea coming alive with beautiful floral installations, extending the RHS show onto the streets of the neighbourhood.

Chelsea in Bloom 2017

Chelsea in Bloom 22– 27 May

This year’s event sees the area transformed into a menagerie of wildlife for this year’s ‘Floral Safari’ theme. The 51 competitors were inspired by exotic animals and far-flung destinations to create displays made of fresh flowers across the area.

There are complimentary rickshaw rides through the area for visitors to enjoy displays, plus free guided walking maps to all the highlights.

Read our guide to the Chelsea Flower Show

Chelsea in Bloom 2017

Throughout Chelsea in Bloom there are in-store offers events and promotions in participating local shops. Local restaurants and bars including Gallery Mess, Manicomio and The Botanist are serving floral-inspired cocktails and menus.

The ‘Floral Safari’ theme extends to beauty treatments on offer, including ‘express’ services at Sarah Chapman, including the ‘Rhino Rhytide’, the ‘Watering Hole’ and the ‘Mud Bath’.

Best in Show

Hackett has been crowned winner of Chelsea in Bloom 2017, taking home the coveted prize for ‘Best Floral Display’. Judged by official Royal Horticultural Society judges, the jungle display was deemed to be outstanding. Designed by Harlequin, the display contains 3D big cats made from hundreds of flowers. 

Hackett - Chelsea in Bloom 2017

Kiki McDonough was awarded highly commended for this beautiful pink and orange display styled by Maggie Coker and Phillip Corps.

Kiki McDonough Chelsea in Bloom 2017

More Highlights of Chelsea in Bloom

Annoushka will be hosting a pop-up botanical crown-making workshop at our Cadogan Gardens boutique on Saturday 27th May in conjunction with Rees & Co. florists. The event will celebrate the launch of the brand’s new crown collection. In keeping with the floral safari theme, shoppers will be able to create their very own Palm Crown. Guests will also be able to try on the collection of 18ct Gold & Diamond Crown Rings, designed by Annoushka Ducas MBE. 12pm & 4pm at Annoushka, 41 Cadogan Gardens, SW3 2TB.

Chelsea in Bloom 2017

The Rug Shop is hosting a pop up florist with Willow Crossley during the festival. Willow will be styling the Chelsea showroom and selling her bouquets. She will also be doing a book signing on the Wednesday of her recent book Inspire – The Art of Living With Nature.

Tom Davies Opticians

Tom Davies Opticians window by Hayford & Rhodes.

Chelsea hotel 11 Cadogan Gardens is getting in the spirit of the season by festooning the front of the hotel in a stunning floral decoration. The hotel will be continuing its collaboration with award-winning, luxury London florist, Larry Walshe ( The floral safari-themed display will be unveiled on 22th May.

Bloom & Wild will be dressing Club Monaco’s store for the festival. The florists at Bloom & Wild have taken inspiration from the wildlife of Borneo with a more ‘green’ take on the classic idea of safari. A ‘safari’ guide will be on hand outside the store with mini binoculars to create an interactive experience. Customers and viewers can search for Orangutans, Forest elephants, Probisis monkeys, hornbills and the elusive clouded leopard in the display.

READ MORE: The Chelsea Flower Show 2017 GuideWhere to Eat During Chelsea Flower Show10 classic books for the Chelsea Flower Show / David Austin’s Guide to English Roses