Chelsea in Bloom 2019

Chelsea in Bloom 2021: The Guide

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The royal borough is being transformed with floral displays

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The RHS Chelsea Flower Show isn’t the only thing going on in the west London neighbourhood this September. Running alongside it is Chelsea in Bloom, a free festival produced by Cadogan in association with the RHS, which sees the squares and streets of Chelsea transformed with eye-catching flower displays. Over 70 shops, restaurants and hotels will be taking part from 20 – 25 September, competing for a win in the awards, which are judged by an expert panel.

The theme for 2021 is Extraordinary Voyages, designed to capture the last moments of summer and bring joy and colour to the neighbourhood. Each display is inspired by the famous Around the World in 80 Days story, allowing visitors to experience escapism in the capital after a difficult year. You can hop in a rickshaw from Sloane Square to explore the show free of charge – here are some of the highlights.

Chelsea in Bloom 2021: The Guide

Chelsea in Bloom


Adorning the façade of the Chelsea branch of Sticks’n’Sushi is a huge dragon, made of sustainably sourced fresh flowers and foliage. Created by In Water Florists, the design is a nod to the restaurant’s Japanese and Danish heritage, in which dragons have come to represent heroism and success. Describing their inspiration, Neeva Shore of In Water Flowers said: ‘From Japanese mythology we have a creature with clawed feet depicting good, wisdom and strength, and we have channelled the Norse sagas and skaldic poems where the vessels of chieftains and kings, known as dragon ships, had carved dragons’ heads adorning them for protection, warding off the spirits of both land and sea.’

Lavender Green

Florist Lavender Green is adopting a nautical theme for its display, which blooming portholes inviting passers-by to peek inside. There’s a focus on low impact flora and fauna, with an indoor installation featuring British hedgerows and seasonal blooms like echinops, delphiniums and Limonium. The store will also be showcasing the use of Agra Wool, a new sustainable flora foam that has long been the enemy.

Monica Vinader

Vibrant hues alongside a vintage tuk tuk will bring the spirit of Jaipur to Chelsea at Monica Vinader, with lapis lazuli references celebrating its latest collection.

The Ivy Chelsea Garden

Chelsea stalwart The Ivy Chelsea Garden always brings out the stops with its floral displays, and this year’s Chelsea in Bloom installation lives up to expectation. The restaurant’s exterior features an autumnal flower display, a wishing well and a moon sculpture seat. Come evening, this will light up and bathe the surrounding area in warming glow. Inside, enjoy bespoke cocktails created in collaboration with Perrier-Jouët Champagne.

Chelsea in Bloom


The Gladwin Brothers’ King’s Road eatery is being jazzed up with a floral display in collaboration with two quintessentially British drinks brands, Double Dutch and Hendricks. Featuring a colourful mix of dahlias and fresh fruit, the installation is designed to be interactive: as they move inside the restaurant, visitors are able to garnish their own cocktails with flowers and foraged herbs.

Moyses Stevens

A Caravel navigates into a sea of clouds at Moyses Stevens, a nod to the Clipper of the Clouds from Jules Verne’s book Robur the Conqueror. The display was created without foam, instead using seasonal flowers and foliage, with the interior back wall filled with gypsophilia clouds and an old school globe positioned in the middle of the shop.


Peloton has gone for a travel-inspired design titled ‘A Voyage Through The Arch’, designed to complement the architecture of its store. A beautiful archway will give the impression of a fountain of flowers emerging from vintage-style suitcases, reflecting the colour palette of the brand.

Chelsea in Bloom

Cadogan Arms

The newly opened Cadogan Arms is celebrating Chelsea in Bloom with a tribute to the humble bee – without which there would be no wine, beer, coffee or honey. Its installation will feature three large-scale bees and a floral trail decorated with living plants and freshly cut flowers such as lavender, lilac and foxgloves. Once inside, guests can pick from a special Chelsea in Bloom cocktail menu featuring ingredients and garnishes sourced by Chelsea Physic Garden using natural waste and clippings, such as lemon verbena and Aji Mango chillies.

For more information on the show visit

Images from Chelsea in Bloom 2019


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