If, like us, you’re missing your weekly trips to the cinema or have exhausted the contents of Netflix, Amazon Prime, BBC iPlayer (the list goes on…), you’ll be pleased to know about Secret Cinema’s latest stay-at-home film series. This Friday’s screening? Baz Luhrmann’s Romeo + Juliet.
The immersive storytelling specialists have launched ‘Secret Sofa’, a brand-new cinema experience encouraging movie lovers to create their own immersive movie theatres at home and enjoy a series of well-loved films from the sofa.
Created in partnership with luxury ice cream brand Häagen-Dazs in association with their new ‘Häag-Indoors’ initiative, a Secret Cinema-approved film will be screened every Friday at 7.30pm for eight weeks, from the likes of Grand Budapest Hotel to Groundhog Day.
This week’s screening is Baz Lurhmann’s beloved adaptation of Shakespeare’s most famed romantic tragedy Romeo + Juliet, followed by a Verona Beach-inspired virtual party streamed live via Zoom at 10.15pm. Extravagant fancy dress is encouraged, whilst all ticket sales profits, after production costs and service charges, will be generously donated to the Trussell Trust Reg Charity.
What’s more, Häagen-Dazs has created two rival ‘House Serves’ to mark the occassion – The Monatague and The Capulet, of course – in collaboration with Piper-Heidsieck champagne. Both flavours are available to order pre-screening.
Keen to get involved? Sign up to the Secret Sofa weekly newsletter where you’ll receive notice of each week’s upcoming film and a pre-screening narrative every Tuesday, including the likes of costume suggestions, prop-making ideas and sing-a-long playlists. You’ll also receive a weekly code for Häagen-Dazs’ delicious flavour of the week which can be ordered online via Amazon Prime Now.
Secret Cinema’s CEO Max Alexander said: ‘At the heart of Secret Cinema’s experiences is audience participation and groups of strangers coming together to experience film and culture in new and interesting ways. Secret Sofa is our home cinema version of this, where the nation will be able to relive a Secret Cinema they loved or missed, as well as discover new titles and share their experiences with each other virtually. We are going to transform your sofa into a time machine, a portal and a place of discovery and connection with the outside world.’
Michelle Odland, global brand director of Häagen-Dazs said: ‘At Häagen-Dazs, we believe that little luxuries can uplift the everyday, and we always strive to provide moments of joy and enable real connections between people, through our ice cream. This is more important now more than ever. During this time of uncertainty, we have launched our “Häag-Indoors” initiative, which we are thrilled to be partnering with Secret Cinema on. Until life returns to normal, #HaagIndoors is a simple message to stay safe, look after each other, and keep finding little moments of joy.’