What to see at Masterpiece Online
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Every June, creatives, collectors and enthusiasts from all over the world flock to the Royal Hospital Chelsea for the annual Masterpiece London fair, home to the finest works of art, design, furniture and jewellery dating from antiquity to the present day. However, this year it has been cleverly reimagined for the Covid-19 crisis, with a new digital identity as Masterpiece Online.
The platform aims to provide the same elevated experience for its attendees as the normal fair. Masterpiece Online will offer a week-long programme of events and activities that will allow art lovers to connect with both the 138 exhibitors and multitude of experts present, and to encourage viewers not just to view and buy works of art, but to join the conversation, too.
From 24 June (22 June for those with preview access) to 8 July visitors to Masterpiece Online will be able to view works for sale on exhibitors’ profiles, as well as video introductions from dealers, gallerists and designers. The platform has also partnered with art fans’ favourite site for discovering new works, Artsy, which will host the fair’s online viewing room, allowing new collectors to connect with exhibitors.
Visitors will also be able to book private views with experts, who will guide them through the platform’s immersive digital rooms. What’s more, art lovers will be able to get ringside seats at a series of online panel discussions throughout Masterpiece Online, featuring leading international institutions like New York’s Metropolitan Museum of Art, the V&A and the National Gallery.
With so many exhibitors it’s hard to know where to start. As a helping hand to get you started, we’ve selected our top picks from Masterpiece Online. Happy browsing.