Invest in your friendships this October with ‘Meet With A Poem’, Julius Meinl’s annual initiative.
The Viennese Coffeehouse, Julius Meinl will be hosting an initiative in their own cafes and in other coffee shops across the world (including 9 locations around London) on 1 October for World Coffee Day.
2-for-1 Coffee with a Poem on World Coffee Day
Awaken your inner poet this October and save money on your daily coffee order by taking part in Julius Meinl’s new initiative to bring people together for a meaningful connection. To take part and receive a 2-for-1 coffee, you simply have to visit one of their coffee shops or any of the other participating coffee shops including Forge & Co in Shoreditch and Balans on Kensington High Street and submit a poem written with a friend about how you met. Then, for a chance to have your poem turned into a song, simply take a picture of your poetic masterpiece and upload it to social media!
Platinum-selling singer-songwriter and fellow coffee lover JP Cooper is Julius Meinl’s global ambassador and one who understands the importance of connecting and expressing oneself in the age of social media and endless scrolling. He, along with music producer Hannah V are on board with this new, positive initiative to help the public benefit from the power of poetry.
‘It is easy to lose sight of the power of language when we communicate on WhatsApp or by text, and I hope that the initiative will help more people to favour real world friendship and realise that language – verbal or written – has the ability to build stronger, more heart-felt connections.’ – JP Cooper
In 1862, Julius Meinl became the first professional roaster in Europe with Vienna as their initial location. Since then, they have built a unique coffee culture rooted in Viennese tradition.
With the belief that poetry can make the world a better place, Julius Meinl holds several poetry events each year to inspire individuals around the world.
‘Julius Meinl has a rich history of inspiring writers the world over. With this year’s Meet With A Poem initiative, we want to encourage more people than ever before to try their hand at writing poetry, with coffee and tea serving as the creative fuel. In doing so, we hope to prove that poetry has the ability to reconnect friends, and that it can be used as a tool for expression.’ – Marcel Löffler, CEO of Julius Meinl
World Coffee Day is on 1 October and Julius Meinl locations across the world and other coffee shops in London will be celebrating their Meet With A Poem initiative, including; Balans Soho Society venues in Soho, Stratford, Westfield, Kensington, Clapham and Seven Dials, Bush Theatre, Goodenough College, and Forge & Co. See meinlcoffee.com for more information and follow the social conversations using #MeetWithAPoem and #PoetryForChange.
Find out more about Julius Meinl’s poetry events at meinlcoffee.com.