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Choose Love 2019

November 29 2019

Choose Love


Supporting refugees worldwide, Choose Love is a charity shop with a difference, enabling visitors the opportunity to connect with and purchase essential supplies which are distributed to those in need, from Europe to North America and the Middle East.

Established by refugee charity Help Refugees, which provides funding, material aid and volunteers to help those who have been forced to flee their country, the retail campaign has embraced over 45,000 customers and distributed an impressive 1.6 million items since its beginnings in 2017. This winter, the store is coming to London’s Seven Dials, transforming 47-49 Neal Street into an unforgettable Choose Love space, complete with a DJ booth, lounge area and merchandise.

As opposed to donating money, visitors will see first hand what a difference their help can make by connecting with the supplies in both an educational and retail space. The store will be divided into three distinct sections; ‘Arrival’, providing emergency blankets, warm clothing and food, ‘Shelter’ for tents, sleeping bags and hygiene packs and ‘Hope’, where you’ll find a range of education supplies, LGBTQ support and mental health care. There will also be a selection of ‘bundles’ available to purchase, such as the ‘Bundle of Warmth’, which includes hot food, a child’s coat, firewood and a warm blanket.

Josie Naughton CEO of Help Refugees says: ‘Across Europe, the Middle East and on the US border Help Refugees is supporting hundreds of thousands of refugees living in camps, temporary housing and tents. Dropping temperatures are making already hard lives nearly impossible.

‘By shopping in the Choose Love stores in London, New York, LA or online ordinary people are helping provide support where governments are failing. Every purchase goes towards life-changing support for some of the world’s most vulnerable people. This holiday season we hope millions of people add a refugee to their gift list.’

Visit helprefugees.org for more information


Opens 29 November 2019, 10am – 7pm


47-49 Neal St, Seven Dials, London WC2H 9PJ


Simply visit the Seven Dials store to get involved.


November 29 2019
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Seven Dials
45 Seven Dials
London, WC2H 9HD
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