A charity shop run by Harrods? You heard it right: Fashion Re-Told is London’s most luxurious charity pop-up, and it’s coming to Marylebone to raise funds for the NSPCC. Inside the English summer garden-inspired space, you’ll find a curated edit of designer gems donated by the likes of Stella McCartney, Ralph Lauren and Chloé – so start sharpening your elbows, for a great cause.
Fashion Re-Told will be a beautiful space, designed to look like an English summer garden – scented by Jo Malone, and with an Instagram-friendly floral entrance crafted by London florist Flowerbx. The money raised will go towards funding key services in the capital, such as a scheme called ‘Letting the Future In’ which helps young people recover from the trauma of abuse. Last year, the pop-up (previously in Sloane Street) raised over £110,000 for the NSPCC.
Michael Ward, managing director of Harrods, said:“Harrods is synonymous with luxury retail, and our employees are the industry leaders in designing and delivering the most luxurious shopping experiences for our customers. With Fashion Re-Told, our ambition is to change the public’s perception of charitable shopping by offering a Harrods-level of service, product range and shopping experience. We want Fashion Re-Told customers to leave not only knowing that they have raised money for a hugely important cause, but also having bought a luxury item and experienced a truly unique shopping experience.”
The shop will also host events, talks and workshops for members of the public.
51 Marylebone High Street, W1U 5HW
2 May – 3 June 2019
For more information, visit harrods.com/fashionretold