It’s probably safe to say that you have never looked forward to spending a Saturday afternoon in a kitchen showroom, let alone intentionally lingered. But there’s one kitchen company that’s going against the grain of traditional retailing. Life Kitchens is the young gun shaking up the market. Its Waterloo showroom feels more like a swish and sprawling apartment than a sterile retailer. Housed under the railway arches, its vaulted brick ceiling and breakout spaces feel – dare we say – cool. With a pink ‘gin’ room and well stocked bar, it invites you to kick off your shoes, pull up a chair and order a latte (or an espresso martini.)
It’s just the sort of place you’d want to throw a party, which is why Country & Town House has partnered with Life Kitchens to celebrate its first birthday. And you are invited for champagne, canapés and demonstrations from Sub-Zero & Wolf’s executive chef Elliot Johnson-Paul.
Of course, there will be a DJ and goody bags but Life Kitchens has an unusual party trick up its sleeve – 4D virtual reality theatre demonstrations. Much more immersive than leafing through a catalogue, if you’re in the market for a new kitchen, it’s the ultimate try before you buy. It is the only kitchen company with this technology – and when it’s one of the biggest investments you make, it’s important to know exactly what you are getting.
Founder Oli Stephenson knows a thing or two about kitchen design, he is the fifth generation of a major supplier to the UK kitchen furniture market. These are kitchens that are made ‘for living’ and are designed to consider the individual’s way of life.
Substance and style are not mutually exclusive – not only do their kitchens make perfect sense for how you live your life, they look great too. There’s something to suit all tastes, from the super-fresh Refined collection, which contrasts pastel shades with striking industrial hardware, to the classic shaker-style Decadent range, perfect for country kitchens.