Heart of London Business Alliance, Veolia and Westminster City Council introduce the Hart of London, a Christmas sculpture designed to remind the public of the importance of minimising plastic waste consumption over the festive season. The ‘Hart’ is a life size, illuminated deer – made out of 2,000 plastic bottles, designed by acclaimed artist Faith Bebbington. The stag was installed in St. James’s Church gardens in the West End on Sunday, 2 December.
The installation includes new tap donation technology, allowing visitors to contribute directly to the St. James’s Church charity at the tap of their payment card. The fixed £3 donation will go towards the Church’s work in the local community: free counselling services, night shelters for the homeless and support for asylum seekers. In addition, every donation will see the Hart of London light up with beautiful illumination, creating a magical, festive moment that visitors are sure to remember.
Throughout 2018, Heart of London Business Alliance and Veolia have been working on environmental initiatives across the West End, leading the sustainability agenda with Westminster City Council and ensuring the area remains an attractive and welcoming destination. The Hart of London installation is a celebration of this partnership and the services delivered to the area over the last year, which has seen over 1.05 million sq. metres of streets in the Heart of London area cleaned and 3.5 million pieces of chewing gum removed. As well as this, over 90 major businesses in London’s West End have now signed up to Heart of London’s preferred supplier’s scheme, which aims to consolidate freight and delivery traffic to improve air quality and reduce congestion. Heart of London have also worked with Veolia and Westminster City Council to introduce designated disposable cup recycling with 98,000 disposable cups recycled in a three months trial period earlier this year. #Lightupahart
The Hart of London installation will be in St. James Church gardens from 2 December 2018 to 6 January 2019, open from 8:00am – 6:30pm daily, except 26th December to 2 January when access to the installation will be from 10:00am – 4:40pm daily.
St. James Church Gardens, 197 Picadilly, St. James’s, London W1J 9LL