To celebrate the festive season, beloved spirits brand Tanqueray will transform Holborn’s Bloomsbury House into a gin-lover’s paradise, the Tanqueray Townhouse. For 10 days only, visitors will get the chance to experience an immersive gin pop-up like no other, complete with live entertainment, a cocktail-esque lounge bar, and a ‘reading room’ filled with Tanqueray tales of the past.
Indulge in a Tanqueray No. TEN & Tonic upon arrival to the opulent west London house, replete with a grand spiral staircase and palatial chandeliers. You’ll be enamoured by an array of illusionist entertainment from The Magic Circle
as they perform a series of enchanting surprises throughout the experience.
Divided into five gin-themed rooms, there will be plenty to do, drink and explore. Kick back in the Lounge Bar with a Tom Collins in hand and indulge in brand ambassador, Jack Sotti’s new cocktail creations, from the Townhouse Negroni to the Bloomsbury Sour. In the Aura Room you’ll find an aura photographer, who, using facial recognition technology will tailor a bespoke Tanqueray cocktail specially to you.
Meanwhile, The Library will be welcoming guests to take a walk down memory lane and discover the history behind the premium gin brand. Sneak across to the out-of-sight Secret Bar for a game of Head vs Heart, incorporating brainwave technology and discover the ingredients behind the beloved Tanqueray No. TEN. Prepare to have your mind read in order to find the cocktail which suits you most.
Lastly, delight in The Gifting Room, a ground-floor luxury store filled with plenty of gin-themed gifts, including limited-edition bottles. Those who haven’t purchased tickets will also be able to enjoy this aspect of the Townhouse.
Branded the ‘ultimate experience for gin lovers’, this is one festive event enthusiasts of the spirit won’t want to miss.
Visit tanqueraytownhouse.com for more information.
Bloomsbury House, 2-3 Bloomsbury Way, Holborn, London WC1A 2RL
Tickets cost £12, including two Tanqueray cocktails and an access all areas Townhouse discovery experience. Visit tanqueraytownhouse.com to book.