GBB Zero

With the UK hosting COP26 this November, dubbed the most important COP since Paris 2015, Country & Town House has launched a special one-off edition of Great British Brands, the annual bible of excellence. Great British Brands ZERO (GBB ZERO) is a call to arms for companies to join the all-important Race To Zero, the global campaign to rally business leadership for a healthy, resilient, zero carbon recovery that prevents future threats, creates job opportunities, and unlocks inclusive, sustainable growth.

Inside, we talked to 26 luxury leaders about how they are changing their businesses and brands to help fight climate change and save our planet. The brands, including Bentley, Burberry, Harrods, Mulberry and Selfridges, were chosen in collaboration with Walpole, the official sector body for UK Luxury. The CEOs, all at different stages of the journey, talk about the challenges they have overcome and continue to face. By gathering their stories in one edition, GBB ZERO hopes to inspire other brands in the luxury sector and beyond, to commit to net zero.

Edited by Charlotte Metcalf and forwarded by hard-hitting essays by futurist Mark Stevenson; climate activist Clover Hogan; environmental journalist Lucy Siegle and A Plastic Planet founder, Sian Sutherland, GBB ZERO doesn’t shy away from the luxury industry’s role in contributing to harmful carbon emissions. Instead, it sets out to show how the luxury industry can – and must – change to play its part in a positive net carbon future, through a circular and sharing economy, regeneration, transparency in tracing the whole product life cycle, and biodegradable and compostable packaging.

To find out more, click here

We have published only 2,000 hard copies of GBB Zero, which are printed by CarbonNeutral® company Pure Print, which is ISO 14001 Environmental Management and FSC® Certified, and a member of Member of Sedex, the ethical supplier register. All copies are printed on 100 per cent recycled paper and the entire magazine (including covers) is 100 per cent recyclable. Click here to buy yours.