As we approach the 2021 United Nations Climate Change Conference, COP26, this October sees the launch of a special edition of Great British Brands, the annual bible of excellence. Great British Brands ZERO (GBB ZERO) is a call to arms for companies to join the all-important Race To Zero, the global campaign to rally business leadership for a healthy, resilient, zero carbon recovery that prevents future threats, creates job opportunities, and unlocks inclusive, sustainable growth.

GBB ZERO tells the stories through interviews with their CEOs of 26 luxury brands who are helping to forge a route map for others to follow. With essays by Lucy Siegel, Sian Sutherland and activist Clover Hogan, examining everything from eco-anxiety to the problem with packaging, GBB ZERO will shine a light on the challenges we face as brands and consumers, but will also provide hope, rationale and inspiration for those yet to commit to this all-important race.

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