In the delightful, oh-so-English seaside town of Southwold, with its beach huts, pier, pretty shops, pubs and churches – plus Adnams, its famous family brewery and wine merchants – The Swan (owned by Adnams) has long been cherished by residents and summer visitors alike. It was rescued from a gentle, demure ageing in 2017 by a generous top-to-toe refurbishment. When it reopened in October of that year, something electrifying had taken place behind the striking Georgian façade: a new-look interior that starts with shocking pink armchairs in reception and carries through to bedrooms that are soothing and beautifully equipped, with a fresh and modern seaside palette. There are three categories to choose from: Excellent, Fabulous and Outstanding. While the delightfully quirky Tap Room is a great place for a drink, a bite or lunch, the convivial, attractively decorated Still Room serves award-winning food. The addition of butlers (all delightful characters and local residents) has added another fillip to this heart-warming, much-loved seaside hotel.
Adnams Brewery & Distillery Tours.
Fish & Chips at The Harbour Inn, a cornerstone of Southwold’s Blackshore Quay.
Shop at Colleen & Clare, a Coastal Boutique.