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Soho Hotel – Soho, W1

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Soho Hotel – Soho, W1

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This punchy, exciting and yet deeply comfortable and welcoming Firmdale hotel is tucked away on a quiet street in the heart of London’s characterful entertainment district, surrounded by some of its best restaurants, bars, cafés, theatre and nightlife. It’s full of bold statements typical of Kit Kemp and her eye for beauty, fun and colour, starting with the 10ft bronze Fernando Botero cat in the lobby that has become something of a symbol of Firmdale Hotels. As well as the Drawing Room, a quirky take on a private home where light floods in, there is the Library, Screening Room and Film Club, plus the REFUEL restaurant and bar with its wonderful motoring mural and electric atmosphere, whatever the time of day. The 96 bedrooms, including suites, are blissfully comfortable, energetically decorated and full of personality, with floor-to-ceiling warehouse style windows.

Doubles from £390

+44(0)20 7559 3000;



Try out Film Club in one of the hotel’s luxurious screening rooms


The G & Tea Afternoon Tea


Owner and Design Director, Kit Kemp’s bath and body range, Rik Rak, or one of the patchwork toys made out of left over fabrics used in the hotel


This was the first ‘luxury hotel’ to open in the area and sits on the site of an old NCP car park, which is why the restaurant is called REFUEL.

Want to find out more? Visit the hotel's website.

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