In the delightful, oh-so-English seaside town of Southwold, with its beach huts, pier, pretty shops, pubs and churches – plus Adnams, its famous family brewery and wine merchant’s – The Swan (owned by Adnams) has always been beloved by residents and summer visitors alike. In recent years it had gently, demurely aged, cherished for its old-fashioned qualities by some, considered past it by others. But now, behind its striking Georgian façade, something electrifying has taken place: a generous top-to-toe refurbishment that starts with shocking pink armchairs in reception and carries through to bedrooms that are soothing and beautifully equipped, with a fresh, modern, seaside palette. In the convivial restaurant, The Still Room, the chef is celebrating the receipt of two AA Dining Rosettes, while the addition of butlers (all delightful characters and local residents) has added another fillip for this heart-warming, much-loved seaside hotel.
Doubles from £200
+44 (0)1502 722186; theswansouthwold.co.uk
Adnams Brewery & Distillery Tours.
Fish & Chips at The Harbour Inn, a cornerstone of Southwold’s Blackshore Quay.
Shop at Colleen & Clare, a Coastal Boutique.
CLAIM TO FAME
1345 is the earliest record of brewing taking place at The Swan. Court records show that one of the ‘ale wives’, Johanna de Corby, was charged with continually selling ale in unmarked measures.
Want to find out more? Visit the hotel's website.
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