Bespoke, beautifully made rugs that don’t cost a fortune: that was the idea behind Amy Kent’s decision to set up her own rug company in 2005.

Her first collection was born out of the hundreds of photographs she took at the Chelsea Flower Show that year (one of her most popular motifs today is a palm leaf, spotted in a pot plant at the show) and since then she has been inspired by all kinds of everyday patterns, from street railings to bicycle spokes and a stained glass window at her grandparents’ house.

Design concept in place, Amy booked a flight to India and travelled around Varanasi meeting carpet making companies until she found a husband and wife team who she has been working with ever since. From the dying and washing of the wool and silk yarns to the knotting, trimming and finishing of the rugs, the entire making process is done by hand using celebrated age-old techniques. Each made-to-order rug is a work of art, quite literally in some cases, as Amy is interested in exploring the crossover between the art world and interiors industry.

Last year she collaborated with her sister, the artist Lucy Kent, in a series called ‘Art on Rugs’ where ten rugs were each based on a different abstract painting. Amy has several other artist collaborations in the pipeline: she is launching a new abstract ‘Art on Rugs’ series with painter Marcus Hodge at Decorex in September and also working with Jane Bristowe on a range of rugs based on animal lithographs. In the past, Amy’s rugs have also been exhibited at Grandy Art gallery in Fulham, where they hung on the wall among the artworks.


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Much of Amy’s time is spent visiting clients’ at home around London and the home counties, helping them choose not only the rug design that suits their surroundings by seeing the collection in situ, but also the colours and size (two of the biggest regrets people have, says Amy, are not going big enough and not being brave enough in terms of colour or design). All the designs can be adapted, whether a client is after a square rug, round rug or runner. Following the site visit, Amy sends a computer mock up of the design in the colours chosen and a CGI of how the bespoke rug would look like in the actual space.

‘We have always been extremely happy with the rugs and the outstanding personal service that Amy provides,’ says Oliver Bea Design, one of the many interior design companies that source Amy’s rugs for clients. ‘I really like the Amy Kent range of designs and it’s great to have the flexibility to adapt the colours if necessary. Our clients have always been very happy with the exceptional quality of the final product.’ An Amy Kent bespoke rug can create a statement piece as the pivotal part of a room, and works seamlessly with the rest of the interior to add warmth and texture.

Amy Kent Bespoke Rugs +44(0)7979594651

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