A passion for textiles that can trace itself back four generations lies at the heart of the family-run fine linen brand Coze.

Directors Ben and Dan Roston’s great-grandfather opened one of the first textiles businesses in London’s East End; their father Richard set up the umbrella company that now contains Coze after supplying pillows, duvets, towels and bed linen to many of the UK’s most famous five-star establishments, including The Dorchester and The Ritz in London. Ben and Dan spotted a gap in the market for customers to purchase hotel quality linens for their homes and last year, Coze was born.

‘The five-star hotels we supply always put comfort and feel at the top of their requirements,’ says Ben. ‘Our linens, which include high quality cotton sheets and plush feather and down pillows, are not only inviting in style but entirely natural and breathable, which allows your body temperature to self-regulate for the best night’s sleep.’ Placing the customer first and concentrating on service, product and pricing has seen the company quickly grow to 50 members of staff with a turnover of approximately £12m per annum. But it’s still very much a family firm, determined to offer the very best products. Coze launched with a limited range, but already new linens are being sampled and there are collaborations with several top hotels, spas and interior designers in the pipeline.

Coze prides itself on its traceable ‘seed to sheet process’, and can follow the raw materials from the farmers planting the cotton seeds to the final product that the customer buys – rare in these days of mass consumerism. The company has been working with cotton farmers in the Bay of Bengal for four generations (India has invested heavily in cotton production over the last few decades and is developing the best varieties with the longest staple fibres).

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    Coze Bed Towels

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    Coze Bed Pillows

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    Coze Bedroom

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    Coze Blanket


The cotton is handpicked which means only the best flowering buds are harvested. The purest fibres are spun on-site, on state-of- the-art machines that produce the highest quality yarn, woven in various thread counts on looms and finished using 12 stitches per inch to ensure a durable product. To put this into perspective, most industry standard hems only have eight to ten stitches per inch.

Duvets and pillows are filled with Pyrenean duck down, the best in the world and the reason why Coze is committed to its long- standing partners in the foothills of the Pyrenean mountain region. Towelling is made in the Aegean region of Turkey, where they traditionally use a longer fibre, meaning fewer joins and a softer, stronger product overall. Their wool blankets are made in a Yorkshire mill dating back to 1783, skilfully woven to capture pockets of insulation, making them light in weight but comfortingly indulgent.

As Coze is online only, they provide a free swatch service for clients so they can feel the fabrics for themselves (personalised, embroidered linens are available). The swatches come with an information booklet explaining their story as well as the product. ‘Coze is a genuine labour of love for me,’ says Ben, ‘and I believe this is reflected in the customer experience and product.’ So when they hear that their pillows have helped customers conquer chronic back pain or have given clients the best night’s sleep in years, the family feels that their mission of service, quality and artisanship has been accomplished.

Coze, Elstree Distribution Park, Borehamwood, Hertfordshire WD6 1RU. +44 (0)20 3866 3939


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