Beautifully modern bedlinen for the ultimate night’s sleep
Draper London is on a mission to make bedlinen simple and stylishly modern.
It was launched two years ago by Stephanie Betts, founder of luxury bedding company Josephine Home, after she realised that the brand’s social media followers were a surprising 50:50 split of men and women.
It is a modern, gender neutral online brand that aims to deliver similar quality at a more affordable price – and as a result, provides the ultimate sleep experience. Tapping into the current shift towards clean-lined ‘bedscapes’ – beds that look inviting as well as being easy to pull together – Draper London’s mindful consumerism values are aligned with a new generation of shoppers who invest time in researching the best possible products before buying.
Bedlinen is used every day and owned for years, so for Draper London, it needs not just to be able to stand the test of time but also to give those using it a sense of joy. Inspiration for the designs comes from Savile Row tailoring in the 1960s and this is clearly evident in the brand’s considered balance of a very soft and silky 300 thread count Egyptian cotton percale fabric and trademark understated grosgrain trim. It’s no wonder that luxury columnist Lucia van der Post once called it ‘the Chanel No 5 of bedlinen’. Integrity and craftsmanship are at the core of the company, and there is a focus on the smallest of details: neat stitching, a French tail on the duvet covers which tucks under the mattress (meaning no fiddly buttons), high quality yarns and generosity of sizes, including a deeper than average fit for fitted sheets.
Everything from the pillow cases to the throws and fluffy towels has been designed in-house in England and is therefore unique to Draper London. Years were spent on development and testing by laundry experts who assessed for technical performance. Above all, the products are made in Europe, so there is complete control of quality and finish (the first linen mill used by the company was also the supplier for Pope John Paul II). This year, the company is adding dressing gowns, a striped Regatta range and new monogram styles to the collection, all designed and made with the same DNA as the bedlinen, plus a game-changing system that will revolutionise how bedlinen is stored and organised.
International clients range from Hollywood royalty to pop stars, five-star hotels such as the Mandarin Oriental in London and Hong Kong to private individuals with homes in Malibu and the Hamptons. Nothing is more rewarding for Stephanie and the team than when they hear happy stories about how children have fallen asleep more easily when the brand’s bedlinen is on the bed, adults who feel more rested in the morning or customers who say they will now buy ‘only Draper London’.
With a unique heritage rooted in British craftsmanship and production in Europe, Draper London stands out for its fresh approach to luxury and an aesthetic which appeals to both women and men.
Draper London +44 (0)1635 200800