The Soho House interiors collection: shoppable designs inspired by the private members’ clubs
From the laid-back country look of Soho Farmhouse in Oxfordshire to the city townhouses such as Soho House Barcelona and Soho House New York, each of the Soho House private members’ clubs has its own individual style and a unique sense of place.
Over the years, founder Nick Jones had been repeatedly asked by members where they could find furniture and other pieces from the Houses. It was the natural next step when the company launched its own interiors brand in 2016, giving members and non-members alike the chance to bring the House home.
The collections from Soho Home – which include everything from tableware and textiles to vintage pieces – comprises products that are either used in, or inspired by, Houses around the world. For instance, all the Soho Home crockery, cutlery and bedding is used in the Houses which means it is hotel-grade quality, not just designed to look beautiful but made to last – a factor which is at the forefront of all the interior brand’s designs.
The bestselling Barwell Crystal range of champagne coupes, highball glasses and more, can be found in all the Houses. Soho Home has two exclusive collections of floral print china made by the iconic British pottery Burleigh: House Burleigh, in black and white, and Hibiscus Burleigh in green and white, used at The Ned. A selection of Soho Home furniture is handmade by legendary furniture company George Smith in the north of England, just as it is in the Houses (the Belgian linen Loft Sofa, for example, can be seen in the cabins at Soho Farmhouse and there is a vast 39ft Chesterfield in the social space at Soho House New York).
The in-house Soho House design team is known for setting trends but also transcending them, responding to the history of the buildings that the Houses are situated in. It’s an approach that translates to the Soho Home products too. The attention to detail is incredible: nothing is produced that the team isn’t absolutely in love with and delivering an excellent experience to members, guests and customers is the primary goal.
In February, Soho Home launched the Dean Street Collection which celebrates Dean Street Townhouse and 76 Dean Street. Their opulent-yet-cosy rooms inspired the embellished textiles, vintage-style lamps and comfy velvet armchairs that make up the range. Key pieces include the ribbed velvet Percy chair, seen at the end of the beds in Dean Street Townhouse, and the Margot footstool, which appears across many of the Houses.
Their latest launch is The Ned Collection, with products based on the design and history of The Ned – a hotel and members’ club from the Soho House and Sydell Groups – set in the historic Midland Bank building in the heart of the City. The standout item is the Cosy bed (inspired by those in the first class cabins on the Titanic), with an option to add a headboard cushion in William Morris fabric.
Whether you prefer a relaxed country aesthetic or slick city style, shopping the Soho Home collection is a simple way to recreate the Soho House look at home.