Celebrating 40 years of supplying and designing luxury bathrooms
West One Bathrooms has long been regarded as Europe’s most illustrious and innovative supplier of bespoke bathrooms.
The company first started trading in the 1970s, selling baths and sanitaryware to the trade, but soon supplied notable projects across all sectors, including the bathroom fixtures for film sets such as James Bond’s Diamonds are Forever. The official launch was in Mayfair in 1978 – a time when luxury bathrooms were an untapped market in London and the Middle East and there was no other showroom like it. Such is the quality of the products that the fittings and accessories supplied then are still available and over the years, the company has expanded to ten showrooms across London and the South East.
Today, West One Bathrooms is still family-run by Duncan and Kevin Waters, with the third generation also in the company. This year marks a milestone for the company as it celebrates its 40th anniversary. To mark the occasion and following a complete refurbishment of its 2,325 sq/ft space, the Wandsworth showroom in Garratt Lane is being relaunched as a ‘Centre of Excellence’ displaying the very latest products from multiple global suppliers. In addition to this, a series of consumer events from master classes to design classes and exciting new launches will be rolled out.
West One Bathrooms has one of the most extensive product offerings in the UK market, with the ability to source products from over 750 international suppliers. Keeping a keen eye on the latest design trends ensures a constant supply of new and exciting ranges is introduced – from Ann Sacks’ Art Deco Paire tiles that marry the beauty of stone with a brass decorative inlay to a technologically advanced Wet System by Wall & Decò.
Current bathroom trends include a revival of geometrics in product design – as seen in the faceted Bijoux collection by apaiser, which is designed in collaboration with Kelly Hoppen – and the GEOM brassware collection from West One Bathrooms. Industrial shower screens, which are often teamed with metro tiles and black brassware, also continue to be hugely popular.
From the beginning, the ethos of the company has always been to deliver this wide selection of products paired with a tailored design service and exceptional advice. Almost anything is possible and they will go out of their way to make clients’ dreams a reality: those who are finding it difficult to visualise their finished bathroom can pay a visit to the Clerkenwell showroom which has a 4D virtual reality theatre that can demonstrate what a new bathroom will look like before it becomes a reality.
Customer experience is an important driving factor and knowledgeable staff are on hand to help ensure that all clients, from consumer to architects, designers and developers, are guaranteed to receive the finest products and care. After all, as Head of Design, Louise Ashdown, says, ‘You start the day and end the day in the bathroom so it needs to be a space where you can find sanctuary’.
West One Bathrooms, +44 (0)333 011 3333