Coze Linen

The C&TH Guide to Bed Linen

Interiors /

Making the perfect bed has never been easier...

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Read the Country & Town House guide to the best bed linen, with expert tips from Chrissie Rucker of The White Company, Coze Linen and Josephine Home.

The C&TH Guide to Upgrading Your Bed

Peter Reed 2

Credit: Peter Reed

The Best Bed Linen

Josephine Home

Josephine Home is a luxury bed linen brand trying to recapture the magic and charm of ‘old school’ linen while bringing it – with a few necessary tweaks and amendments – into the 21st century. It is all about the experience, the quality and the provenance when it comes to the best bed linen.

Josephine Home

Josephine Home share their top tips for finding the perfect bed linen:

1. Always look at the stitching: it’s a great indication of the level of care and craftsmanship which has gone into making the bed linen. The stitches should be regular, small and tight. Any corners should be very sharp and neat.’

2. Obviously, check the feel of the fabric: other than pure linen, it should feel smooth and light.

3. The final test is one you cannot do in the shop: the actual experience of sleeping in it, as well as how your linen washes and wears over time.

4. Remember that many brands try to get your attention with a lot of details to detract you from focusing on the quality of the actual product. So don’t get caught out – do your homework.

5. Go for linen you can return if you do not like it once it’s on your bed. Few brands are doing it…but for us, it’s a no-brainer.

For a cheaper alternative, DRAPER LONDON is the more relaxed little brother of luxury and bespoke homeware specialist Josephine Home. This tailored range focuses on our hero products and remains big on experience and the immersive feel of the range.

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Peter Reed

Peter Reed started life in the 19th century Lancashire countryside. Local artisans helped to create luxurious and beautiful textiles that were made into luxurious, finely-woven linens. The styles vary, but we love the embroidered cable and snowflake sets.

Peter Reed

‘Peter Reed has been providing the most opulent, luxurious and special linens for our customers for over 150 years. Our heritage, experience and knowledge mean that creating something bespoke or standard, monogrammed or embroidered for your home is our privilege and we take great care to ensure that every Peter Reed product you receive is beautiful, elegant and enduring: an heirloom for you and your family.’ – Peter Reed

Coze Linen

Coze linen is making waves in the bed linen world, supplying amongst the very best linen for over 50 years. And in case you’ve ever wondered who supplies the linen to luxury London hotels such as The Dorchester, The Savoy and The Ritz, it’s all courtesy of Coze. But it was only in 2012 when Dan, the great-grandson of the founder, thought to sell this high-end product on the retail market.

Coze Linen

Tip: Coze Linen recommends researching before you buy…

Buying new sheets shouldn’t be a quick decision based on the right size or colour, It is really important to consider the manufacturing process that goes into providing the best bed linen available to you. At Coze, we are positioned as a luxury brand for a reason and that’s because we can trace our processes from seed to sheet, working collaboratively with our excellent farmers and factories across the world to produce only the very best. Having this background knowledge and educating oneself regarding the importance of traceability and therefore quality, will no doubt lead to making the right selection for your ultimate comfort. – Ben Roston, co-founder of Coze Linen

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The White Company

Chrissie Rucker MBE had the idea for The White Company when she couldn’t find well-designed, good quality white bed linens that were also affordable and decided to invest her savings into producing them herself – and thank goodness she did. Since The White Company launched in 1993, it has become the go-to brand for homeware of all sorts, from scented candles to bedding and chic pyjamas.

The White Company

Tip: Chrissie Rucker recommends researching the quality of manufacturers’ yarn

‘After many years in the linen business we’ve experimented with almost every type of bed linen there is and determined our favourite qualities, each one offering a slightly different look and feel. The starting point for great quality bed linen is that it must be made of the best quality yarn. I can’t find emphasise enough how important this is. On the high street today, there are fabulous quality 200 thread count bed linens (like those found at The White Company), made from the best yarns that feel fantastic and launder and wear really well. Then there are 200 thread count bed linens that don’t feel nearly as good and don’t wear as well because they are made from poorer quality yarns.’  – Chrissie Rucker MBE, founder of The White Company.


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