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Family-run merchants of the finest linens and textiles

If you’ve ever spent a night at The Ritz or the Mandarin Oriental Hyde Park and wondered where the exceptionally soft robes are from, the answer is Coze. A family-run fine linen brand that can trace its roots back four generations, to one of the first textile businesses in the East End of London, today it is renowned for continuously supplying the highest- quality products (including duvets and towels) to many of the UK’s most famous five-star establishments.

Coze prides itself on its traceable “seed to sheet process” and can follow the raw materials from the farmers planting the cotton seeds to the final product the customer buys

The latest twist in the company tale came two years ago when directors Ben and Dan Roston (whose father, Richard, set up Gailarde, the umbrella company to Coze) spotted a gap in the market for customers wanting to purchase hotel quality linens for themselves. ‘We often receive enquiries from guests who were introduced to our bedding by some of the UK’s finest hotels, seeking to bring the same comfort and luxury to their own homes,’ says Ben. ‘Our linens, which include high quality cotton sheets and plush feather and down pillows, are not only inviting in style but entirely natural and breathable, which allows your body temperature to self-regulate for the best night’s sleep.’


Placing the customer first and concentrating on service, product and pricing has seen the company quickly grow to 50 members of staff with an annual turnover of approximately £15m. However, the core values and artisanal excellence that built the original business still exist today and are an important part of the Coze DNA. Duvets and pillows are filled with Pyrenean natural duck down – the best in the world, and the reason Coze is committed to its longstanding partners in the foothills of those mountains. Towelling is made in the Aegean region of Turkey, where the high quality cotton equates to a softer, more absorbent material. And the company’s wool blankets are made in a Yorkshire mill dating back to 1783. Skilfully woven to capture pockets of insulation, they are light in weight but comfortingly indulgent.

Then there’s the linen, which is woven in the Bay of Bengal, a stone’s throw from the cotton fields, in a relationship that has survived many generations. (India has invested heavily in cotton production over the last few decades and is developing the best varieties with the longest staple fibres.) Coze prides itself on its traceable ‘seed to sheet process’ and can follow the raw materials from the farmers planting the cotton seeds to the final product that the customer buys – rare in these days of mass consumerism. Coze also offers a monogramming service, in a range of colours and fonts, on all towels, robes and bed linen. ‘Coze is a genuine labour of love for me,’ says Ben, ‘and I believe this is reflected in the customer experience and product.’ So when he and Dan hear that their pillows have helped customers conquer chronic back pain or have given someone the best night’s sleep in years, the family feels its mission of service, quality and artisanship has been accomplished.

Coze Unit 2 Elstree Distribution Park Elstree Way Borehamwood Hertfordshire WD6 1RU +44 (0)20 3866 3939