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Loomah
Bespoke carpets and rugs, beautifully designed and hand-tufted

Founded in 2001 by husband and wife Andrew and Natalie Cotgrove, Loomah are at the forefront of the design and supply of traditional and contemporary luxury bespoke carpets and rugs. With over 30 years of experience working with the best artisans and factories in the industry the couple decided to set up Loomah from their London home with the vision of creating a brand focused on delivering a personalised service. Now with a showroom in heart of the Kings Road, Loomah is renowned for its exceptional quality and a team that goes the extra mile to ensure that the end product is the ultimate in elegance.

 

Today the company’s client base is as diverse as its design scope, with a portfolio that includes Madonna’s London residence, a villa for the Emir of Qatar in Cannes, and The Berkeley and The Connaught hotels. Whether for a large commercial project, yacht or residential interior, Loomah can supply fitted carpets or loose laid rugs in any size, any shape and any colour (they are made in one piece, avoiding unsightly joins). From a one-off silk carpet in a specially dyed colour to a deconstructed horse shoe motif reimagined for a modern setting (as was the case for The Mews house at The Connaught Hotel), every project is designed to suit the specific requirements of an interior.

The in-house designers can transform an idea into a unique design and advise on colour selection – there are more than 600 hues to choose from.

It is this approach to design that sets Loomah apart from its competitors. ‘While we have a large portfolio of designs available for customisation, it is our bespoke service that allows our customers to create something truly individual to their space,’ says designer Antonina Depczynski. Whether it is a simple sketch, photograph or an image in the buyer’s head, the in-house designers can transform an idea into a unique design and advise on colour selection – there are more than 600 hues to choose from.

 

Recent projects include collaborating with Studio Jean-Philippe Nuel to develop carpets inspired by global travel destinations for French luxury cruise operator Ponant; a new collection of water-resistant outdoor rugs; and a stair runner for a Grade II-listed Mayfair townhouse based on a detail from the company’s archive that was re-worked with a pared-back colour palette. ‘The character and charm of period buildings can often pose challenges but Loomah has the experience and expertise to tackle the wonkiest of staircases,’ says Andrew.

Only the finest and most luxurious yarns are used in the manufacturing of their carpets including the purest wool, silk and bamboo (one of the world’s most sustainable resources, the latter is becoming an increasingly popular choice for customers wanting an affordable alternative to silk). All the carpets and rugsare tufted by hand to the most exacting standards by highly skilled craftsmen in Thailand. Loomah also offers custom machine- made carpets and these, too, can be dyed to any colour and supplied to exact room measurements, in one piece, without seams.

The company continues to push the boundaries of carpet design, experimenting with new techniques. ‘When someone approaches us to commission a bespoke carpet or rug, they are making an investment,’ concludes Andrew. ‘Our design service allows them to create something truly unique to their space.’

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