Walking along Wigmore Street in London’s West End, it’s hard to miss the vast, new-look Poliform flagship showroom. Set in a beautiful, sensitively restored Victorian building, the old labyrinth-style structure has been replaced with an inviting open-plan space spread across two floors, showcasing the Italian brand’s elegant, contemporary furniture designs. The wide-ranging collection features products for the whole house to suit different kinds of lifestyles, including kitchens, storage systems, sofas, bookcases, beds and wardrobes.
Furniture and kitchens can be designed in comparable finishes so that a subtle thread unites every area of the home
The drawers have had a makeover too, with seamless glass panels that run the full length. All products reflect the needs of an international clientele: for instance, the modular systems have the utmost versatility and the wardrobes allow for personalisation in both aesthetics and their internal organisation. Part of being ahead of the curve and able to continually adapt furniture to anticipate and interpret trends in luxury living comes from the company’s industrial ethos.
Since launching in 1970, its aim has always been to exploit the full potential of automated production line methods and upgraded technology, constantly monitoring change in an increasingly more global market. It has proved to be a huge success: all Poliform products are made in Italy and distributed in more than 76 countries to 800 shops and showrooms, including the 11,000 square foot King’s Road showroom, which re-opened in August.
Furniture and kitchens can be designed in comparable finishes so that a subtle thread unites every area of the home. The company can provide a complete design to installation service, starting with initial drawings to show how each unique composition will look. Pieces are timeless and designed to last a lifetime so although colour palettes and textures are refined, the clean lines and quality craftsmanship so synonymous with Poliform always remain.