From the rustic, laid-back country look of Soho Farmhouse in Oxfordshire to the city townhouses around the globe, like Soho House Barcelona and Soho House New York, each of the Soho House private members’ clubs has its own, completely individual style and a unique sense of time and place.
Over the years, Soho House members had repeatedly asked founder Nick Jones where they could find furniture and other pieces used throughout the Houses. So it was the natural next step when the company launched its own interiors brand back in 2016, giving members and non-members alike the chance to bring a piece of the House home. Now, to coincide with Soho House celebrating its 25th anniversary, Soho Home has launched a new collection of 350 pieces, each designed for casual, laid-back everyday living – from textiles and furniture to lighting and accessories.
Focusing on modern, design-led furniture alongside more expressive and unique styles, envisaged to create homes with personality, all the products are either used in, or inspired by, Soho Houses around the world. For instance, the velvet sofas, polished marble coffee tables and lived-in brass details nod to the 1960s sensibility of Soho Warehouse in Downtown Los Angeles, whereas low, bouclé-covered armchairs speak to the easy, laid-back charm of Soho Roc House in Mykonos. ‘The most important thing about good design is to create atmosphere when no-one is there,’ explains Nick of the new collection, which is available to buy online.
The in-house Soho House design team is known for both setting trends and also transcending them… an approach that translates to the new Soho Home collection too.
‘The new collection by Soho Home sees the brand modernised, diversified and unique in aesthetic. We want you to live with us, entertain with us and be inspired by us. Through our 25 years of experience creating beautiful social spaces, Soho Home provides a destination to furnish your home,’ says Andrew Carnie, Chief Commercial Officer at Soho House. Also new this year is the introduction of SOHO HOME+, an interiors membership model (and the UK’s first home subscription service) where customers can shop for their home with 15 per cent off purchases all year round.
So whether you prefer a relaxed country aesthetic or modern city style, shopping the new Soho Home collection is a simple way to recreate the Soho House look at home.