Run by mother daughter duo Sarah and Rosie Ward, studio Ward & Co spans both commercial and residential sectors. From historic country estates to modernist developments, coastal retreats to alpine escapes, it has delivered an impressive range of projects. Originally established in 1986 as ‘Interiors by Sarah Ward’ – and recently rebranded to celebrate Rosie’s long standing contribution to the business – the pair have gained a reputation for delivering classic contemporary schemes with a bold flair, and an authentic, highly personalised approach to interior design.
As a family business, Ward & Co offers a unique proposition: Sarah and Rosie’s relationship allows for maximum collaboration and agility, and clients enjoy the combined expertise and imagination of two creative directors at the helm. The studio’s work stands out for its clean lines and neutral tones threaded with confident colour across a variety of textures and patterns. This, combined with bespoke effects on joinery and thoughtfully considered lighting schemes, creates its signature style.
‘We tend to work within a specific “season” when it comes to colour; this allows us to deliver maximum impact in an elegant and subtle way,’ explains Sarah. ‘Working with a spectrum of colours, for example, the calm, warming tones of autumn, provides a great opportunity for creativity while still maintaining continuity and sense of flow throughout.’
We often look back at projects we completed 10 years ago and find them very current; they can easily be adapted over time as a client’s needs evolve
Ward & Co takes on conservation, renovation and redesign commissions, working harmoniously with planning consultants where necessary, to finish projects on time and within budget. The studio’s dedicated interior architects combined with the wider team’s technical expertise in spatial planning, ensures interior and exterior layouts are always functional and fitting, for each unique design brief. ‘Many designers can create a beautiful space, but there is a whole other level that needs to be considered to make that space truly liveable, and that comes down to understanding a client and their needs,’ Sarah concludes.
Over the next year, the studio will complete a boutique hotel, a furnishing project in London’s West End, a penthouse in St John’s Wood and a multi-unit residential development in Mayfair.
Ward & Co Michelin House, 81 Fulham Road, London, SW3 6RD +44 (0)20 3667 7796
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