Wondering what to shop for this Christmas? Allow these festive adverts to get you in the mood for Christmas (shopping), from John Lewis’ Elton John narrative to Boots’ celebration of the unique mother-daughter bond
Christmas Adverts we Love for 2018
John Lewis – The Boy and The Piano
This year John Lewis’ Christmas advert tells the story of a young Elton John being gifted a piano as a young boy at Christmas. It begins with a 71-year-old Sir Elton playing the first few notes of Your Song, then works backwards through his life and career. We see some of his best-known gigs, Elton in the recording studio, and then Elton as a boy receiving his first piano from his mother and grandmother. The advert then finishes wit the tagline: “Some gifts are more than just a gift.” Although this is the first time a celebrity has featured in a John Lewis Christmas advert, Your Song has appeared before, with Ellie Goulding’s cover back in 2010.
Marks & Spencer – Must-Haves
A couple of famous faces also appear in the M&S advert: brand ambassador Holly Willoughby, plus a cameo from model David Gandy. Set to Tom Jones’ Give A Little Love, the advert focuses on the must-have moments that make Christmas special for families: from Christmas jumpers to decorating the tree to doing the washing up on Christmas day.
Sainsbury’s – The Big Night
Set around a Christmas school show, Sainsbury’s advert shows a young girl performing a rendition of the New Radicals’ nineties tune You Get What You Give. Dressed as a star, she steps on stage nervously, but stuns the audience with her performance – including her emotional mother. She is surrounded by her classmates who play a host of Christmas characters, from a nativity camel to presents to a set of fairy lights, including the plug! The notion ‘we give all we’ve got for the ones we love’ is at the heart of their heart-warming campaign.
Boots – Gifts That Get Them
Boots’ Christmas advert focuses around the unique mother-daughter bond. We see mother and daughter duo Clare and Molly in the lead up to Christmas, beginning with Clare trying to do Molly’s hair but failing, with Molly demonstrating some typical teenage behaviour. But later we see Clare singing beautifully in a choir at a Christmas market, inspiring Molly to get her mother a red lipstick for Christmas which she can wear during her next performance. The advert is all about getting loved ones gifts to show you ‘get’ them, and the song is set to Robbie Williams’ classic She’s The One, but altered to fit the story: She’s My Mum.
Tiffany & Co – Believe In Dreams: A Tiffany Holiday
Zoe Kravitz stars in Tiffany’s sparkling new Christmas advert ‘Believe In Dreams’, directed by Mark Romanek – the man behind Beyoncé’s Lemonade video. In the opening scene we see Zoe working in Tiffany late in the evening, but she’s quickly drawn into a whimsical underground holiday workshop, where model Xiao Wen Ju stars as the quirky manager. There are cameos from a number of other models, with the advert culminating in a tea party hosted by Naomi Campbell.