Now you see them, now you don’t; David Bailey has teamed up with Fortnum & Mason and Greenpeace to highlight the plight of the Samatran tiger.
David Bailey’s Tiger Display
The Piccadilly window display at Fortnums has been transformed into a charity art installation today. The window consists of 400 bronze tiger sculptures created by Bailey and Pangolin Editions, one for every remaining Sumatran tiger in the wild.
The installation will be there to view for 10 days, during which time each handcrafted bronze tiger will be available for purchase in store and online. As each tiger is sold, it will be removed from the window display, diminishing the artwork and demonstrating the rapid decline of the Sumatran tiger.
Every Penny Helps
Every penny from the £400 cost of the tigers will go to Greenpeace to assist their efforts at protecting the tigers’ Indonesian island habitat from illegal deforestation.
“We are thrilled to welcome such a creative icon as David Bailey to Fortnum’s – working with David is a privilege that ranks alongside anything from our 310 years of history. Fortnum’s has always had a strong history of working with artists – so using David’s art to create awareness of this important issue makes perfect sense.” – Zia Zareem-Slade, Fortnum’s Customer Experience Director
Fortnums will hold a Q&A with David Bailey, hosted by Tim Marlow, Artistic Director of the Royal Academy in Piccadilly, on Thursday 1 June.
Buy your tiger here: www.fortnumandmason.com
The art installation will be on display for the next 10 days until 3 June.
See what else you should see this month in our May Diary.