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London Fashion Week Preview: 10 British Brands to Know

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London Fashion Week Preview: 10 British Brands to Know

The C&TH guide to London Fashion Week and the best British brands to watch out for...


As London Fashion Week approaches, we take a look at the best British designers to watch for A/W ’18…

Burberry AW17 Show

Burberry A/W ’17

LFW A/W ’18 Preview

The A/W ’18 London Fashion Week this February is set to be a big one, with some major changes in the mix – Edward Enninful will take his place on the front row as new editor-in-chief of British Vogue along with his new posse of Voguettes, Topshop will forego its traditional Unique show, and Christopher Bailey bids farewell to Burberry after 17 years.

Last year saw a fascinating shift of designers swapping their usual New York shows to bring their collections to London – and while Ralph & Russo and Tommy Hilfiger are missing from British soil this season, Delpozo will be showing at LFW for the first time and Mulberry will return after a brief stint in Paris.

Fashion is always one of the first industries to embrace change, and we’re excited to see JW Anderson’s first co-ed show, combining his women’s and men’s collections into one show. Other highlights will include Michael Halpern’s show, thought to be his biggest production to date, and Victoria Beckham joining LFW for the first time in celebration of a decade in the business.

Relative newcomers to look out for on the schedule include Matty Bovan, Teatum Jones, Isa Arfen and Rejina Pyo; so sign up to their social media accounts to keep an eye on their new season offerings.

Don’t have tickets? You can still get involved in LFW with these events

10 British Brands to Know for LFW A/W ’18

1. Halpern

Winner of Emerging Womenswear Designer at the Fashion Awards last September, Michael Halpern’s show is one of the most-anticipated of the season. Look out for ‘unabashed glamour, reimagined embellishment and a sense of hyper-femininity with a nod to classical couture’.

2. Molly Goddard

Everyone seems to be obsessed with Molly Goddard’s nostalgic princess and party-inspired dresses at the moment, with their multi-layered skirts and the ‘clumsy and charming awkwardness of her silhouettes’. She’s currently working on a new interpretation of her archive collections which will be presented at the V&A in July 2018.

3. Temperley London

Alice Temperley knows want we want: dreamy, exotic prints on nonchalant dresses and effortless lightweight and easy tailoring. Enviably desirable and wearable – no wonder Temperley London remains one of our Great British Brands for 2018!

4. Isa Arfen

Isa Arfen has become the go-to label for stylist Rebecca Corbin Murray (who styles Victoria’s Jenna Coleman, Burberry face Lily James and Game of Thrones actress Sophie Turner), Alexa Chung and Leandra Medine of Man Repeller. Contemporary, fun and modern – the brand was founded in 2011 by Serafina Sama, and the first collection consisted of summer dresses inspired by the retro glamour of Slim Aarons’ society photographs. The collections include easy ready-to-wear for real life and tailoring with a twist.

5. Gareth Pugh

English-born Gareth Pugh returned to LFW in 2015 to celebrate his label’s 10th anniversary, and never fails to surprise attendees with his avant-garde, highly transgressive and often punk shows. Last September he made a short film to showcase his collection instead of a traditional catwalk show, so we wonder what will be in store for A/W ’18. Expect the unexpected.

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6. Burberry

Christopher Bailey’s tenure at Burberry sadly comes to an end this year after 17 years of innovation and game-changing design. Burberry has been showing all-gender shows for seasons; and recently revealed the new rainbow check that will support LGBT+ charities. Expect his final instalment to be an absolute show-stopper.

7. Pam Hogg

The ‘Princess of Punk’ returns once more to LFW, and has been a British ‘name to know’ ever since her meteoric rise to fame in the 80s. She’s dressed every British rock chick ever since in her often-eccentric pieces, but she’s showing no signs of slowing down. Her show this year is a hot ticket. Read our interview with her here.

8. Pringle of Scotland

Whatever the season brings, we can be sure to see pioneering knitwear aplenty at the historic Scottish fashion house for A/W ’18.

9. Erdem

Erdem’s show at LFW is always one of the most well-attended, and well-received. His muted florals, embroidered lace and tiered dresses have become synonymous with his brand and aesthetic from its conception.

10. Emilia Wickstead

Modern, elegant and ladylike. The Duchess of Cambridge, Alexa Chung and Diane Kruger are all pretty keen, and so are we. Not to be missed for elegant eveningwear and unusal pairings.

READ MORE: Shop our daily The Luxury List for must-have fashion, beauty and interiors buys

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