Vivienne Westwood

London Fashion Week: Best Emerging Brands to Know

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From Palmer Harding to IA London, these are the brands not to miss...

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Brace yourselves; London Fashion Week is near. And while the pandemic may prevent us from seeing some of the designs in real life, we’re ready to fill our boots (or baskets at least) with everything AW21 has to offer. Here, we’ve rounded up the most spectacular emerging brands showcasing this season. Keep these on your radar, and you’ll be feeling fashion forward…

The Best Emerging Brands to Know This LFW

Palmer Harding


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If you’re a fashion enthusiast, then you’ve most likely heard of Palmer Harding. Now stocked by the likes of Liberty LondonHarrods, Neiman Marcus and Harvey Nichols, the designers Matthew Harding and Levi Palmer met while studying at Central Saint Martins in 2007. The brand places emphasis on producing timeless everyday pieces, from innovative pattern cutting to draping techniques, with its spring-summer collection taking inspiration from the emotions conveyed when falling in love.



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Created by design duo Marco Capaldo and Federica Cavenati, 16Arlington is renowned for its skilful pattern cutting and impressive hand-embroidery, with designs featuring signature sparkling sequins, tight leather bodices and multi-coloured feathers. Celebrating fearless and extraordinary women such as Jennifer Lopez, Lady Gaga, Lizzo and Solange Knowles, the brand has turned heads, with an abundance of stockists including Lane Crawford, Selfridges and Matches Fashion. Hailed for its contribution as new glamour, we’re excited to see what this emerging designer has in store for autumn-winter 2021.

IA London


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As emerging brands go, IA London is one to have at the top of your list. Founded by Cambridge-based designer Ira Iceberg in 2017, IA London is a sustainable and eco-friendly womenswear brand, created in England. Having received the ‘Ones to Watch’ award by the London Fashion Scout, the brand focuses on challenging conventional beauty standards with an impressive array of hand-painted artworks sewn onto its garments.

Daniel w. Fletcher


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With its collection of contemporary and casual luxury designs, London-based unisex brand Daniel w. Fletcher strives to create designs reflecting contemporary society, British culture, current affairs and social issues. Since launching in 2015, the former Central Saint Martins graduate has been awarded ‘Breakthrough Designer of The Year’ by British GQ and has swiftly gained following with his designs worn by Dua Lipa, Harry Styles and KJ Apa. Now available to shop from premium stores such as Liberty, Beams International Gallery, Harrods and SSense, the flourishing line of clothing and accessories is certainly one to watch this season.

Vinti Andrews

With its collection of contemporary and unique designs, London-based men and womenswear brand Vinti Andrews strives to create new standards for fashion. Created by designers Vinti Tan and Paul Andrews, the collection features re-constructed garments, recycled clothing and strong artistic graphics, designed for rebellious self-expression.

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Simone Rocha


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Renowned for her signature bulbous bows and forward-thinking feminine designs, Simone Rocha has already become established as an internationally award-winning brand. Born in Ireland, Simone’s collection has gained much traction at some of the most prominent stockists in the world including Saks Fifth Avenue, Dover Street Market and Matches Fashion. Not only have her collections been featured in the historic Alexandra Palace Theatre and London landmark of Lancaster House, Simone has also been rewarded ‘The New Establishment Award’, ‘British Womenswear Designer Award’ as well as Harper’s Bazaar’s ‘Designer of Year Award’. Be sure follow the brand on Instagram for dreamy crisp colour palettes and embroidered fabrics.

Vivienne Westwood


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Vivienne Westwood may not be an emerging designer but is always pushing boundaries with her fabulous collections. Having started designing alongside her partner Malcolm McLaren in 1971, Westwood is now one of the most independent global fashion companies. Westwood was awarded the ‘Outstanding Achievement in Fashion’ at the British Fashion Awards and was appointed Dame of the British Empire by her Majesty, for her incredible contribution to fashion. The trailblazing brand is leading the way at London Fashion Week, by raising awareness of environmental and human rights issues, with responsibly sourced materials for the autumn-winter 2021 collection.


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