The Designers to Watch at London Fashion Week

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From Supriya Lele to Molly Goddard, these are the designers you won't want to miss...

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Brace yourselves; London Fashion Week is near – and this time, we’ll get to see a hybrid of digital and in-person events. With over 100 brands taking to the runway (virtual or no), we can expect to collections that will break boundaries, stun audiences, and leave us wanting more. Here, we’ve rounded up the brands we’re excited to see. From fresh-faced newcomers to firm favourites, these are the designers to watch…

The Designers to Watch at London Fashion Week September 2021

Supriya Lele

Supriya Lele has risen up in recent years as one to watch when it comes to the runway. Her eponymous brand was launched after she was selected to showcase her work as part of Fashion East, debuting her at London Fashion Week in 2017 with a presentation in the Tate Modern. In 2020, she was awarded a portion of the LVMH Prize fund which was split across all eight finalists for the first time ever. Some of the world’s most famous women have donned clothing from Supriya Lele, including Ariana Grande, Rhianna and Olivia Rodrigo. Inspired by her Indian heritage and British cultural idenity, Lele uses her work to explore how the two come together.

Supriya Lele

Courtesy of Supriya Lele

Bad Habits London

Launched back in October 2020 by American designer Porscha Hill, Bad Habits London is the sustainable, gender-neutral brand turning heads on the runway this year. As the name suggests, the brand is all about ‘breaking bad habits’ that perpetuate our current lifestyle – starting with our clothing. By specialising in all-natural clothing (all materials and trims are eco-friendly and dyes naturally sourced), cherishing individual items over trends, and limiting the quantity of products produced, Bad Habits London hope to create clothing that leaves a long-lasting positive impact.

Bad Habits

Courtesy of Bad Habits

N Palmer

N Palmer is all about repurposing vintage fabrics and creating new contemporary masterpieces. The brand was founded by Nicholas Palmer in 2020, following his graduation from Central Saint Martins in 2018. Construction and design play a huge role in how each piece is created by the menswear brand, with an emphasis of the history of each vintage piece and how it works harmoniously in the new garment. By uniting the history of fashion with a forward-thinking vision, N Palmer hopes to blur the line between past and present when it comes to what we wear.


Courtesy of N Palmer


UK-based label VeniceW was founded in 2018 by Parsons graduate Venice Wanakornkul, kicking things off with a collection inspired by paper and tissues. Texture and material form a huge part of the brand’s aesthetic, with Wanakornkul considering herself a member of the #FlaxGang (her love for linen is apparent in every corner of her work). When combined with organic shapes and silhouettes, VeniceW is able to create garments that are both chic and edgy, rough around the edges but sleek. You can tell this is a designer who has fun manipulating the materials she holds dear.

Molly Goddard

Born and raised in London, Molly Goddard is one of the rising stars of UK fashion design. Her designs combine large flowing shapes and excesses of fabric with an emphasis of volume, creating stunning silhouettes that maximise the wearer’s presence. Signature looks emphasise tulle, taffeta, organdy and silk, in vibrant colours and shapes. By manipulating fabric, whether through hand-smocking, shirring or layering, Goddard has created a name for herself as a designer that can handle bold dramaticism while still being stylish and contemporary.

Molly Goddard

Courtesy of Molly Goddard

Daniel w. Fletcher

Daniel w. Fletcher rose to fame after appearing on Netflix’s Next in Fashion, where he turned heads for designs that played on the boundaries between masculinity and femininity – all while keeping each of his garments structured and chic. Fletcher’s eponymous unisex brand has since gained a huge following, with the likes of Dua Lipa, Harry Styles and Josh O’Connor all spotted wearing Daniel w. Fletcher designs. The former Central Saint Martins graduate has also been the recipient of multiple awards, most recently the title of Breakthrough Designer of The Year by British GQ.

Daniel w. Fletcher

Courtesy of Daniel w. Fletcher

Yuhan Wang

London womenswear brand Yuhan Wang launched in 2018, and has since become associated with celebrations of femininity under the lens of romantic nostalgia. The brand brings to life an aesthetic inspired by whimsical elegance, playing with hyper-femininity and understated beauty. In doing so, the brand also subversively de-constructs the traditional notions of female fragility and sensitivity. More broadly, the brand explores founder Yuhan Wang’s interest in the flux between the idea of traditional Chinese femininity and its connections to Western culture.

Simone Rocha

Puffed sleeves, romantic silhouettes and feminine designs lie at the heart of Simone Rocha’s unique style. Already established as an internationally award-winning brand, Simone Rocha has three stand-alone stores in London, New York and Hong Kong. The Irish designer has been showing her collections as part of London Fashion Week since 2010, and continues to impress with collections that bring fashion into the realm of fine art. Be sure follow the brand on Instagram for dreamy crisp colour palettes and embroidered fabrics.

Simone Rocha

Courtesy of Simone Rocha


RIXO is a brand born from a love of vintage clothing, and centres itself around the principles of timelessness and cyclicality. Designs therefore don’t adhere to trends or seasons, instead simply relying on the things we like and will wear over and over again. Founded in 2015 by Henrietta Rix and Orlagh McCloskey, RIXO has reached a global audience with its messages of reuse and preservation and has earned the recognition of a brand to watch. The brand has tallied up an impressive amount of awards since its conception, including the DHL Award for International Growth Potential by DHL and the British Fashion Council in October 2017 and Premium Brand of the Year at Drapers Awards in November 2018.


Courtesy of RIXO

Vivienne Westwood

One of the most-loved designers in London fashion history is Vivienne Westwood, who has been designing alongside her partner Malcolm McLaren since 1971. Considered a symbol of the British avant-garde movement, Westwood continues to inspire designers all over to world to challenge perceptions of normalcy and break down aesthetic barriers. The brand is well-known for its activism and emphasis of ethical practices and sustainability, with 90 per cent of its Fall 2021 collection made from sustainable materials like recycled denim and organic silks. Now one of the last global fashion companies in the world, Vivienne Westwood is one of the leading brands at London Fashion Week.

Courtesy of Vivienne Westwood

Featured image: Daniel w. Fletcher AW21 Campaign, image courtesy of the brand

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