London Fashion Week hits the city on Friday 14th September for a week of over 80 designers on the catwalk, over 100 brands in the designer showrooms and countless presentations, events and after-parties. As the city prepares for the chaotic creativity and intense inspiration Fashion Week always brings, we take a look at the best, most exciting designers to watch for SS19…
London Fashion Week SS19 Preview
London Fashion Week always seems to come at a time when society is lacking what LFW brings: fun. Frivolity. Craziness and sheer passion. With reports from editors that New York Fashion Week was at a ‘standstill’ and ‘lacked diversity’, LFW has bolted in the opposite direction with the decision to ban fur from all shows. London is a cultural hot pot, a fertile breeding ground for creativity and steps in a positive direction like unisex label Art Show last year casting an awesome array of models in their AW18 show to showcase non-binary gender identities hint that this year’s LFW will be another year of fashion designers breaking boundaries, learning from the mistakes of designers who choose to coast along, aiming for their clothes and company as a whole to have a positive brand identity that consumers can relate to and therefore want to buy into.
With a lot of pressure on London Fashion Week to be the most diverse and the most stimulating of them all, fashion writers, photographers, editors and style fiends from over 50 countries will set up shop September 14-18 in the city that arguably does fashion best.
After an enormous success last season, the DiscoveryLAB will return this year as LFW’s experiential area for art, technology, fashion and performance innovators, creators, explorers and thinkers to showcase their works. The DiscoveryLAB will house activations and presentations from Clio Peppiatt, Emma Charles, KALDA, Mark Fast, Micol Ragni, STEVE O SMITH, UNDERAGE, Wesley Harriott and many more.
This year’s schedule is more thrilling than ever hosting brands including Burberry with an extremely highly anticipated show under the new creative direction of Riccardo Tisci, Victoria Beckham who’ll make the move to London this year for the first time in celebration of a decade in business and Jenny Packham who is also returning to London in aid of the brand’s 30th anniversary.
The British Fashion Council will continue this year to champion its #positivefashion initiative by shining spotlights on emerging designers who choose to work sustainably, ethically and diversely, representing craftmanship in their work and the intention to make all types of consumers feel represented on the runway. Perhaps the most exciting slice of London Fashion Week is NEWGEN, the internationally celebrated British Fashion Council talent identification scheme which can account for many names that are now some of the most beloved and admired brands out there including Richard Quinn, Matty Bovan and Halpern.
If you’re not part of the fashion crowd but want to be, make sure to keep tabs on the Instagram accounts of the designers you love. Alexa Chung will be live streaming her runway show on Instagram and Facebook and head to SHOWstudio for panel discussions so you’ll know the ultimate trends for the upcoming season. It might not have exactly the same effect as sitting front row next to the A-listers and industry VIPs that London Fashion Week attracts, but watch, feel included and broaden your knowledge on the coveted, billion-dollar fashion industry that is fashion.
10 Best Brands to Know for London Fashion Week SS19
1. Richard Malone
Starting off LFW is 26-year-old Irish designer Richard Malone, a ‘remarkable talent’ whose past 2 shows have been wonderful successes as he continues to commit to using sustainable fabrics. His awareness of the effect his practice has on the planet alongside his colourful, detailed designs steeped in rebellion should make for another innovative and inspiring show that we cannot wait to see. A wonderful way to start off a mindfully made London Fashion Week – style and sustainability.
New York street-brand Nicopanda creates edgy, fun ready-to-wear garments and accessories. Started by style icon Nicola Formichetti, infamous for his unparalleled creativity in 2015, Nicopanda’s designs are frequently worn by celebrities such as Lady Gaga and Ariana Grande and after his runway show on Friday at 12, there’s no doubt his SS19 collection will be too.
3. Fashion East
Fashion East is a not-for-profit fashion magpie, somehow managing to source the most incredible shiny and new designers who are about to make it big, then putting them on the catwalk at London Fashion Week. Established by Lulu Kennedy and The Old Truman Brewery in 2000, each year Fashion East identifies and supports the best new names in the industry with past designers including Gareth Pugh, House of Holland, Marques’ Almeida and Simone Rocha. Fashion East’s SS19 recipients are British-Chinese-Vietnamese Asai, a Central Saint Martins alum whose cult following will look forward to seeing his fabric manipulation and intricate textiles, South-London based brand Charlotte Knowles whose designs turn femininity on its head, and Yuhan Wang who showcased her Masters at London Fashion Week February 2018, exploring ‘beauty with weirdness, softness, delicacy and sensibility’.
Everyone who attends the shows at LFW looks forward to Ashish’s catwalk show with enough colour, embellishments and creative expression to keep London alive till the next Fashion Week. After first gracing the catwalk back in 2005, Ashish went on to win the New Generation award three times. If you follow Ashish Gupta on Instagram, you’ll get a hint of his cheeky persona and recent elation in learning of India’s decriminalisation of homosexuality. With the recent joyous news, we’re expecting a party on the catwalk of wild proportions.
This show is set to be one of the highlights of LFW. Under the newly appointed Chief Creative Officer Riccardo Tisci, we’re expecting a show that brings Burberry into the future with a diverse cast of models that will highlight his personal passion to celebrate individuality. When Tisci was (most recently) at Givenchy, he gave the brand a whole new identity and created collections that acquired a cult following. It seems Burberry is now too in store for a revamped identity, and we can’t wait to be introduced to it on the catwalk.
6. Matty Bovan
You may have seen his designs on the likes of Adwoa Aboah, Georgia May Jagger, Hailey Baldwin, Rita Ora, and Winnie Harlow. You may have heard his name coming from Katie Grand’s mouth, consultant stylist on his catwalk shows and champion of his career. Finally, you may have seen him on the pages of LOVE Magazine as Senior Contributing Fashion Editor. Award-winning knitwear designer Matty Bovan is the recipient of this year’s British Fashion Council NEWGEN bursary and with this support, his SS19 show should be a riot of sculptural shapes and handmade adornments.
7. Richard Quinn
All eyes are on Richard Quinn this year after his most recent catwalk guest was none other than The Queen. And we’re not talking about Anna Wintour, who was indeed there, we’re talking about Her Majesty The Queen, who sat front row at Richard Quinn’s last show which put him on the map as a womenswear and textile specialist who’s intricate and feminine garments are made with handcrafted skill and a high fashion sensibility. His MA 2016 collection was highly acclaimed and he’s been recognised by multiple publications including The New York Times and Dazed and Confused as ‘a designer to watch’. And we’ll be doing just that, intrigued to discover what he’ll do next.
8. Christopher Kane
A constant winner since 2006, a Christopher Kane catwalk show is always a pleasure to watch. His designs are flawlessly innovative, each season is fresh and new and his shows are always recognised as a London Fashion Week highlight. With such a grand reputation for creating collections that the media will enjoy and applaud, we can’t wait to see what will unfold at his SS19 show.
9. Roland Mouret
Growing up the son of a butcher, a young Roland learnt how to cut and fold, using his apron as a canvas. Years later, he’s a self-taught craftsman who understands the figures and forms of women’s bodies like no other designer does. His collections are classy and elegant but he always stays relevant by using fresh colourways and casting a great set of models. Most of all, his clothes are wearable. Though he’s the ‘king of the dress’, his separates are luxurious, always flattering and are welcome in department stores across the world as well as his showroom on Carlos Place in Mayfair. We’re looking forward to a tasteful and contemporary show that should be a breath of fresh air amongst the madness of London Fashion Week.
10. Molly Goddard
Last but most certainly not least is British designer Molly Goddard, who founded her eponymous label in 2014. Since then, she’s produced recognisable collections that boast absolute stand-out pieces made using techniques such as smocking, shirring and ultra-delicate handcraft. Her designs appeal to both celebrities on the red carpet and the fashion-forward stylist heading to the pub, and she has been commended for this skill by being awarded the BFC/Vogue Designer Fashion Fund for 2018, Harper’s Bazaar Breakthrough Designer in 2017 and British Emerging Talent at the Fashion Awards 2016. Her creations have been shot by renowned photographers such as Tim Walker and have appeared on the likes of Rihanna, appealing to the ‘comfortably overdressed’. Prepare your purses because Molly Goddard’s SS19 collection is about to take all your money.
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