Brace yourselves; London Fashion Week is near. And while we’ve only just gotten over AW19, we’re ready to fill our boots (or baskets at least) with everything SS20 has to offer. Here, we’ve rounded up seven of the most spectacular emerging brands showcasing this season. Keep these on your radar, and you’ll be feeling fashion forward…
Having launched at Paris Fashion week back in 2016, Luna del Pinal has swiftly gained following for its stunning hand-crafted and contemporary designs. The trailblazing brand, founded by textile designers Gabriela Luna and Corina del Pinal, is leading the way at London Fashion Week for ethical and sustainable fashion, comissioning and supporting native Guatemalan craftsmen and artisans to create their one-of-a-kind garments. The accomplished creators fell in love with the ancient art of backstrap weaving, and have since made their groundbreaking trademark by creating authentic and artful handwoven pieces.
If you’re a fashion enthusiast, then you’ve most likely heard of Rejina Pyo. Now stocked by the likes of Selfridges, Liberty London, Harrods and Harvey Nichols, the Seoul-born designer is certainly making her mark within the industry. Creating contemporary and wearable womenswear suitable for everyday dressing, the former Central Saint Martins student – who was awarded the reputable Han Nefkens Award for her final collection – places emphasis on producing timeless pieces which remain relevant throughout the style seasons.
Fresh out of Central Saint Martins and having made an impact at the AW19 MA Fashion Show, Erika Maish has demonstrated that she is destined for style stardom. Her eccentric, American desert-inspired designs, which featured chain mesh-style jackets, crystal high-waisted shorts and a multicoloured bead-embellished dress, turned heads and affirmed her status as a graduate one-to-watch. We’re excited to see what this emerging designer has in store for SS20.
With their collection of timeless soft and elegant designs, London-based womenswear brand AndVerv strives to create kind and contemporary clothing with a culturally-conscious aesthete. Their spectacular AW19 collection, which featured an array of refined satin yellow, white and pastel tones, raised the bar for future collections to come, designed to make women feel confident and valued in the clothes they wear.
Since making their London Fashion Week debut in 2015 with a pink extravaganza at Claridges Hotel – in which both a Shetland pony and Anna Wintour made an appearance – Hill & Friends has gained continual and deserved appraisal for its top-quality contemporary accessories. The luxury fashion brand produces beautifully crafted handbags, each made in England and designed with quality leather and suede, and featuring their signature stylish magnetic clasp. Now available from premium stores such as John Lewis, Fortnum & Mason and Fenwick, the flourishing line of accessories, founded by Emma Hill and Georgia Fendley, is certainly one to watch this season.
Renowned for her signature stripy and rainbow-hued designs, Olivia Rubin has already established herself as a vibrant style visionary. Not only has she already been featured by the likes of Vogue and Sunday Times Style, her pieces have also made their way into the hands of fashion bloggers and celebrities such as Holly Willoughby, Tamsin Egerton, Eva Chen and more. Shop her looks at Selfridges – the luxury department store hosted a bright and sparkly Olivia Rubin pop-up shop back in February – Harvery Nichols, Fenwick on Bond Street and other premier stockists, and be sure follow the brand on Instagram for dreamy multi-coloured style inspo.
Following his spectacular AW19 catwalk show, which featured an array of clunky boots, eccentric head-pieces (one uniquely adorned with cut-out pictures of the Queen), bold prints and elegant, oversized tailoring, we can’t wait to see what Seung Gun Park is bringing to the runway this season. The talented Korean fashion designer, who made his debut at Seoul Fashion Week back in 2010, looks to the glamour of the 80s and 90s for style inspiration, while seeking to create genderless pieces which adapt to the wearer. Here’s hoping for more head pieces…